
Lovibond / The Tintometer Limited

University of Dundee

At the beginning of 2019, China’s creative and sports industries were worth RMB 8.66 trillion (GBP 1.007 trillion) to the economy, a 7% increase from 2018 – and continues to grow at pace.
CBBC works extensively in the culture, creative and sports industries – providing a range of services to guide our Members and clients across the UK sector to develop their business in China.
Our goal is to raise the profile and attractiveness of the UK creative and sports industries seeking to enter the China market. We share our expertise with the UK creative and sports industries at all levels - supporting businesses to generate leads from Chinese buyers and distributors, guiding publishers and film & TV studios and producers towards building strategic partnerships; developing links to potential investors in the gaming sector; and enabling the UKs world-class cultural and sports assets to reach target consumers and grow fanbase.
Our IP programme supports the UK creative industries to safeguard their intellectual property rights in China and build a strong foundation for in-market growth and acceleration.
To get advice from a Member of CBBC’s team or to make an enquiry, please contact us.
Driven by technology and financial support from the government, as well as changing habits and rising health awareness, the sports industry in China has experienced rapid development in recent years.
Hosting the 2008 Summer Olympics gave China an opportunity to become a world leader in sports through developing sporting activities and programming oriented towards the public.
With the forthcoming 2022 Beijing Winter Olympics, China has become the world’s largest beginner market for winter sports, visitors to resorts tripling over ten years to 15million in 2016. As of 2019, less than 3% of the population are currently gym Members (compared to 14% of the UK), meaning there is significant opportunity for development in this area.
What does the ‘China Opportunity’ look like for brands in the consumer and culture space in 2025?
The Chinese consumer - and the China opportunity - are ever-evolving. The China-Britain Business Council and TONG Global are delighted to bring you this report which we launched at the UK-China Business Forum 2025 - a brand collaboration of sorts - which will hopefully inspire and inform, encourage further collaboration and friendly competition, and help brands chart a path to finding new customers.
The Ultimate Social Media Guide to Sell in China.
The landscape of social media in China is unlike any other in the world.
CBBC is delighted to partner with Sinorbis in sharing the insights and research contained within this guide. We hope it will help educate and support brands as they make their first steps, expand their sales channels and build their brand in the exciting Chinese consumer market.