Chinese Gaming is defined as playing electronic games conducted through multiple means such as computers, mobile phones, consoles, or another medium altogether. Mobile games occupy the largest market share. According to the Game Committee of the Publishers Association of China, the share of sales revenue of the mobile games in the gaming industry in China reached 68.5% in FY2019, from 62.5% in FY2018. According to SensorTower listing, the top 30 Chinese game publishers accounted for 26 percent of the global mobile gaming revenue for June 2020.

Several international companies are entering the market, either by acquiring shares in Chinese gaming vendors or by sponsoring professional players' teams.

With the Chinese enterprises ready to embrace the business opportunities brought by global digitalization, companies across the region are leveraging digital transformation throughout the product cycle, especially to enhance their production efficiency.

During the webinar, we will invite some governmental organisations and associations from China to share information on updated industrial policies with the aim of facilitating business cooperation.













Why participate?

  • Gain knowledge of China market – You will hear the up-to-date market overview of China gaming industry and policy interpretation from local associations.

  • Marketing and branding opportunities – The event is free of charge and open to all qualifying gaming companies from EU. This is an unmissable opportunity for you to learn the local policies, shift your strategies and drive marketing initiatives within the China market.

  • Connect with key Chinese market players – Leading Chinese associations and governmental organisations will be invited to attend the event to share insights into local policies and provide information on supportive policies for EU companies. This event is an ideal platform from which to connect Chinese and EU industry players with the goal of enhancing business connections and collaboration.


Targeted Audience:

  • European/British Gaming companies

  • Indie studios who want to get into China market

  • European/British E-Sports Companies

  • European/British E-Sports Clubs who want to explore China market.