CBBC supports its Members through the following services:


Knowledge Sharing

From basic knowledge sharing and practical guidance, to the most up-to-date developments and trends, CBBC’s IP Resource library will grant you a competitive edge through its rich interactive programmes, trainings, and seminars.

Click here to download CBBC’s IP guidance and knowledge publications


Advocacy and Engagement

CBBC advocates for and encourages the adoption of policies and regulatory frameworks that enable a clearer, more efficient, and accessible IP legal system. CBBC also facilitates bilateral IP engagement involvement and support between the UK and Chinese governments on IP initiatives.


Communication and Profiling

Amplify your visual presence via CBBC’s communication channels:

Highlight your stories, accomplishments, and leadership through exclusive access to CBBC’s newsletters, social media, publications, and IP quarterly updates;

Feature your organization through co-hosting and supporting partner opportunities at CBBC events which include possibilities like speaking at events, event promotion, and sponsorship.

IPR Protection Accelerator

The IPR Protection Accelerator supports CBBC Members in online protection and offline enforcement of their IPR.

On the ground enforcement:

Provides direct access to IPR programmes led by authorities and industrial association, including cooperation with authorities and industrial associations, like the General Administration of Customs of China (GACC), local customs and Public Security Bureaus (PSB), and the logistics industry on offline enforcement.

Online protection:

The IPR Protection Accelerator also provides fast track access to IPR protection measures on E-commerce and social media platforms CBBC’s long standing partnership and successful IP programmes with major Chinese stakeholders, such as Alibaba, Tencent Weixin, JD.com, Pinduoduo, DHgate, Suning, and Xiaohongshu (Little Red Book), serve as a testament to our excellence in this area. The following is a list of popular initiatives and services we have provided in collaboration with these partners:

  • IPR Protection Platform / IPR Protection System / Brand Protection Platform 
  • Infringement Complaint E-System / Email Complaint
  • Proactive Monitoring (Brand Care)
  • Test Purchase
  • Brand Training
  • Design Patent 
  • Anti-fake Evidence in Counter Notice
  • Offline Investigation
  • SME Brand Protection 
  • Information Disclosure