Taking steps to enter the China market is a key strategic decision for businesses of all sizes. From the outset, it is critical to have an in-depth understanding of China’s increasingly sophisticated consumers and market segments; its diverse cities, regions and economic zones; and business environment factors that present unique challenges both at the beginning of the journey and in-market for foreign invested enterprises.

In order to succeed, companies must take the time to their build knowledge and understanding of the Chinese market prior to investment. Our tailored market research and analysis-based services will help you gain vital market insights for your brand, sector, product or service in China - essential for making any important business decisions and providing you with the platform from which to position your business for optimal results within the Chinese market.

CBBC’s expansive coverage across China, including representation in many regional cities and provinces, allows your company to access our on-the-ground team to tap into their market intelligence and knowledge. Our sector teams understand the nuances of their specific industry focus and can provide you with deep dive insights and advice into market segments, Chinese consumer culture, marketing trends and data, and consumer demographics to drive your China strategy.

Our international team can provide the following range of market research, analysis and intelligence-based services which can guide you towards:

  • Identifying local contacts and potential partners, agents, distributors, and suppliers.

  • Meeting targets.

  • Identification and analysis of market initiatives & opportunities.

  • Development of in-market activities.

  • Product launches.

  • Establishment of a Chinese market presence or further testing of the market through setting up a Launchpad or initiating a retainer-based Navigator project.

Whatever your requirements, we will work with you to scope and build a bespoke journey for you. For more information, please contact us.