The China-Britain Business Council (CBBC) is the UK’s leading China membership organisation, with over 350 members, of which the Education Sector forms a significant part, and includes over 40 of the UK’s leading universities.

For over 70 years, we have been supporting our Members and Clients with the provision of on-the-ground practical advice in China and the UK, the delivery of expert analysis and insights, and senior level access and advocacy.

For over 70 years, we have been supporting our Members and Clients with the provision of on-the-ground practical advice in China and the UK, the delivery of expert analysis and insights, and senior level access and advocacy.

With our headquarters in London and presence across ten Chinese cities, we maintain strong relationships with both the UK and Chinese governments, as well as key stakeholders across industry, academia, and professional service providers. Our Consumer and Industrial sector members range from SMEs to some of the world's largest companies.

We aim to support our members to maximise the potential of their operations in China. We work across sectors—including education, innovation, and regional development—to connect UK institutions with the right partners in China, supporting long-term, meaningful engagement.

From our Launchpad Service, to our Access Talent initiative, as a member of CBBC, you will benefit from services tailored to Education Sector member requirements and delivered by our dedicated education team.

Your Annual Membership Benefits at a Glance:

Four Education-themed Member Forums (UK)
Bringing together experts and practitioners to explore key areas such as:

  • China marketing strategy
  • Chinese social media management
  • Student recruitment trends
  • Transnational education (TNE) partnerships
  • Research collaboration and commercialisation

Four Sector-focused Alumni-Industry Events (China)

  • In response to market needs and to help universities enhance their brand in China, the events are designed to support graduate employability through targeted employer engagement
  • Support universities to retrieve and maintain an active China alumni network database

Preferential Access to Events

  • Enjoy discounted rates to attend events in the UK and China
  • Enjoy competitive rate tickets to attend career officer training events organised by CBBC and partners
  • Join research and innovation-focused delegations at discounted rates

Quarterly Education Sector Newsletter

  • Stay updated with the latest sector developments, policy trends, and market intelligence

Introductions to Employers

  •  Connect with employers to support student placement, internships, and alumni career development

Access to funding opportunities for student exchanges, visits and internships operated by CBBC, funding providers and sponsors

Access to Professional Operational Advice

  • Tap into professional insights on running successful China-facing operations

Economic Updates to Inform Your China Strategy

  • Gain timely insights into China’s economic landscape to support strategic planning, opportunity assessment, and informed engagement

Access to CBBC’s Cross-Sector Networking Activities

  • Engage with the wider CBBC network to explore multidisciplinary and commercial collaboration

As a member, you can access the following services: 

Launchpad Support to Establish a Presence in China

Gain a low-risk, practical route to place staff on the ground in roles such as:

  • Student recruitment
  • Partnership development
  • Digital marketing
  • Graduate employability support

Includes access to the Launchpad Working Group, with:

  • Annual gathering & networking events (Beijing, Shanghai, Guangzhou/Shenzhen)
  • Fast updates on market intelligence, data, event information and partnership opportunities

Commercial Services to Support Your China Engagement

  • Access tailored support, including market research and partner identification to help you navigate and succeed in the China market
  • Feasibility reports
  • Events management in China, run by CBBC’s professional events team, such as launch events, office openings, graduation ceremonies and alumni gatherings
  • Company checks/due-diligence and verification services
  • Visa and invitation letter services
  • Additional tailor-made services upon individual enquiries, on case-by-case basis

Explore our Map of Scotland-China Educational Partnerships

map

Explore the map here