Influencer Focus Group

CBBC's Influencer Focus Group service is a unique offering UK consumer brands to connect with top-notch London-based Chinese influencers and student ambassadors, providing valuable opportunities to gain first-hand insights into the brand perception amongst potential Chinese consumers. It is a must-have for UK consumer brands looking to tap into the potential of the Chinese market and drive sales growth.

It maximises your market impact by bridging the cultural gap and leveraging the power of local insights. Unlike in the UK where social media platforms such as Facebook and Instagram reign supreme, the Chinese market operates differently, with its own preferred channels for product research, communication, and reviews. Our focus group discussions delve deeper into the mindset and narratives of Chinese consumers, providing key insights into their purchasing motives.

The 45-minute focus group sessions are designed to deliver impactful results, offering a platform for brands to cover a wide range of topics, from new product launches to packaging, consumer trends, purchasing behaviour, and market entry strategies.

With CBBC’s Influencer Focus Group service, you can confidently make strategic decisions to approach, innovate, and succeed in the Chinese market.

Why join a focus group?

1. Get first-hand insights into your target audience: By bringing influencers into a focus group, you'll have an opportunity to hear directly from the people who are most likely to interact with your brand and buy your products. This can provide valuable insights into their preferences, opinions, and behaviours that can help you better understand and engage with your target audience.

2. Validate product concepts and marketing strategies: Influencer focus groups can also be used to validate your product concepts and marketing strategies. You can gather feedback from influencers on what they like or dislike about your products, what they think is missing, and what could be improved. This can help you refine your offerings and ensure that your marketing messages are resonating with the right people.

3. Generate new ideas and perspectives: Working with influencers in a focus group can generate new ideas and perspectives that you may not have considered before. Influencers often have unique perspectives and experiences that can bring a fresh perspective to your brand, helping you view things in new and innovative ways. Additionally, you can also uncover new trends and opportunities that you can capitalize on.

4. Build relationships with key influencers: Meeting with influencers in a focus group setting can also help you build relationships with key influencers in your industry. This can help you establish yourself as a knowledgeable leader and gain credibility amongst the people who can help promote your brand to a wider audience.

Please email Celine Tang at celine.tang@cbbc.org to join and to find out more information.