Why join a focus group?

1. Get first-hand insights into your target audience: By bringing influencers into a focus group, you'll have an opportunity to hear directly from the people who are most likely to interact with your brand and buy your products. This can provide valuable insights into their preferences, opinions, and behaviours that can help you better understand and engage with your target audience.

2. Validate product concepts and marketing strategies: Influencer focus groups can also be used to validate your product concepts and marketing strategies. You can gather feedback from influencers on what they like or dislike about your products, what they think is missing, and what could be improved. This can help you refine your offerings and ensure that your marketing messages are resonating with the right people.

3. Generate new ideas and perspectives: Working with influencers in a focus group can generate new ideas and perspectives that you may not have considered before. Influencers often have unique perspectives and experiences that can bring a fresh perspective to your brand, helping you view things in new and innovative ways. Additionally, you can also uncover new trends and opportunities that you can capitalize on.

4. Build relationships with key influencers: Meeting with influencers in a focus group setting can also help you build relationships with key influencers in your industry. This can help you establish yourself as a knowledgeable leader and gain credibility amongst the people who can help promote your brand to a wider audience.

Please email Celine Tang at celine.tang@cbbc.org to join and to find out more information.