It maximises your market impact by bridging the cultural gap and leveraging the power of local insights. Unlike in the UK where social media platforms such as Facebook and Instagram reign supreme, the Chinese market operates differently, with its own preferred channels for product research, communication, and reviews. Our focus group discussions delve deeper into the mindset and narratives of Chinese consumers, providing key insights into their purchasing motives.
The 45-minute focus group sessions are designed to deliver impactful results, offering a platform for brands to cover a wide range of topics, from new product launches to packaging, consumer trends, purchasing behaviour, and market entry strategies.
With CBBC’s Influencer Focus Group service, you can confidently make strategic decisions to approach, innovate, and succeed in the Chinese market.