Browse the Sessions by Day:

Day 1 - China Consumer Edit

Post-pandemic China is a consumer market redefined. While some of the fallout of the pandemic reflects the acceleration of market trends already under way, such as live commerce and hybrid physical and digital consumer events, others have emerged as a reaction to the crisis and its impact.

Day 2 - Meet the Platform

Day 2 Programme & Register

Establishing a successful trade partnership, with clear communication and mutual understanding, is key to doing good business in China.

Day 3 - Meet the China Buyer (Retail)

Day 3 Programme & Register

China is home to one of the world's most dynamic e-commerce and retail ecosystems. Discover the opportunities for your brand in the retail sector with UK-China Consumer Week 2021.

Day 4 - Meet the China Buyer (Food and Drink)

Day 4 Programme & Register

China's Food and Drink market often offers unexpected and unusual opportunities for UK brands. With 'Brand Britain' still in high-demand amongst safety and health conscious Chinese consumers, discovering your niche in the Chinese market can lead to huge rewards for UK exporters.

Day 5 - Meet the Influencer

Day 5 Programme & Register

With the unparalleled power of Chinese social media and e-commerce influencers over their followers, there is little doubt that Key Opinion Leaders (KOL) marketing should be a key consideration for any international brands setting their China marketing budget.

Different Session Types

4 Content Sessions, designed to introduce the Chinese consumer market and key consumer groups, platforms, and marketing channels.
2 Selling to China Practical Guides (Retail / Food & Drink), designed to brief UK companies on the essential steps needed to enter the China market: including market research, compliance and partner identification, as well as available supportive services.
2 Digital Tool Interactive Sessions which will walk participants through how to use popular Chinese apps on a mobile phone.
3 Business Matchmaking Sessions catering to UK brands which are looking for distributors, buyers, and business partners.
Livestreaming Event – UK Super Brand Day

Matchmaking Sessions

Explore and sign up to the week's Matchmaking Sessions as below:

E-commerce Platforms and Solution Providers

With ecommerce more vital now than ever, a digital China strategy is going to be critical for UK brands’ success in the Chinese market moving forward. In support of brands interesting in developing their China ecommerce market this year, CBBC is organizing one on one matchmaking sessions with key ecommerce providers and trade partners.

Click here to register for this session.

Retail

In support of retail brands developing their China market this year, CBBC is organising a virtual meet-the-China-buyers programme, as part of the UK-China Consumer Week in April 2021. Through participating in this virtual event, brands can identify and create relationships with potential Chinese buyers.

Click here to register for this session.

Food & Drink

In support of food & drink brands developing their China market this year, CBBC is organising a virtual meet-the-China-buyers programme, as part of the UK-China Consumer Week in April 2021. Through participating in this virtual event, brands can identify and create relationships with potential Chinese buyers.

Click here to register for this session.