China’s Ecommerce market was worth more than the U.S., the U.K., Japan, Germany, and France combined last year. With 800 million consumers shopping online, traditional routes to market for consumer brands in China are changing fast. China’s famous online shopping festival, Single’s Day (11.11), made sales worth £56 billion in a matter of days; where foreign business accounted for over 30,000 of participating brands, 500 of which generated sales of £12 million.
With ecommerce more vital now than ever, a digital China strategy is going to be critical for UK brands’ success in the Chinese market moving forward. In support of brands interesting in developing their China ecommerce market this year, CBBC is organizing one on one matchmaking sessions with key ecommerce providers and trade partners.


Consumer Week 2021 Meet the Platforms




Participating Platforms and Trade Partners:


Meet the Platform and Trade Partners, Kaola

Our mission is to provide more authentic products around the world and to promote better life quality.
In 2019 Q3, China‘s cross-border e-commerce market size was tens of billion RMB, of which Tmall International ranked first place with a share of 34.1% while Kaola ranked second place with a market share of 26.2%.

Meet the Platforms - ByteDance

Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. It has a suite of more than a dozen products, including TikTok and Douyin, which are the leading destinations for short-form mobile videos. As a new entrant to the Ecommerce scene, Douyin has already achieved notable GMV.

Meet the Platform and Trade Partners, Tmall Global
Tmall Global

Launched in 2014, Tmall Global ( is Alibaba Group’s dedicated channel for cross-border e-commerce, and the largest such platform in China. Tmall Global allows brands and retailers without operations in China to build virtual storefronts and ship products into China from their home countries. The platform provides a premium shopping experience for the increasingly sophisticated Chinese consumers that are in search of top-quality branded products. Today, there are more than 29,000 brands from 87 countries and regions across 5800 categories on Tmall Global.

Meet the Platform and Trade Partners,

JD is China's largest retailer with over 441 million active consumers and the first Chinese internet company to make the Fortune Global 200 list. JD Worldwide is’s cross-border e-commerce platform and enables Chinese customers to purchase products from other countries with the ease and convenience. We offer global shipping and warehousing solutions that ensure products are delivered to the doorsteps of customers in China. 

Meet the Platform and Trade Partners, Elanders

Elanders offers global E2E solutions in supply chain management and e-commerce services.  Elanders takes an overall responsibility for complex and global deliveries encompassing cross border e-commerce, transportation, warehousing, configuration, production, pick/pack/ship and returns management.  Our e-commerce services include; marketing, store design and build, order management, payment solutions and after sales services for our clients. Elanders business concept is to be a global, strategic and long-term partner to its customers in their work to streamline and develop their business critical processes.
The UK and China are two major markets for Elanders Group and we are supporting many high profile brands with logistics and e-commerce solutions.

Meet the Platform and Trade Partners, Samarkand Global
Samarkand Global

Samarkand Global is a UK and Shanghai based e-commerce technology company, specialised in cross-border e-commerce with China. Samarkand Global’s mission is to make doing e-commerce business with China simple, accessible and profitable for brands of all sizes through its Distribution, Storefront, and Checkout services – operating stores on platforms such as Tmall Global, Little Red Book, and WeChat, as well as enabling brands to sell to Chinese consumers directly from their own .com.


Kaytune is a full-service marketing and e-commerce agency in China with 1,300 employees. Our solutions are designed to help you achieve your business goals in China. We have 16 years’ experience in providing invaluable online strategy to companies looking to penetrate or develop their activity in the Chinese market. Beside our e-commerce services we also have experience in CRM solutions.
We are a recognised Alibaba 5-star TP partner and we are also a key partner of JD.


 Target Categories:

  • Beauty and skin care
  • Mother-and-baby
  • Fashion and accessories
  • Homeware and lifestyle
  • Pet care products
  • Snacks
  • Tea & coffee
  • Confectionary
  • Alcoholic drinks
  • Plant-based products
  • Health food
  • Dietary supplements


Service Scope:

Pre-booked matchmaking sessions with key EC platforms and EC operation providers 


  • Sign up for the programme and send marketing collateral to CBBC;
  • EC platforms evaluation;
  • Confirmation and time slots confirmation
  • Participation in the 1-2-1 sessions 


Registration deadline: 9th April 2021

Companies wishing to participate should contact CBBC’s Commercial Executive, Maxime Renfrew at: