Member Insights Articles:

 

The hidden costs of getting your Chinese IP strategy wrong and the moves founders rarely make early enough of:

- "China IP Strategist" series from Dr. Jian Xu of Gowling WLG Beijing

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China's seafood opportunity is shifting beyond its major cities (by Navigator Global)

Seafood demand is strengthening across China’s non-tier-one cities with openings emerging in less mature categories

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What Hotelex 2026 reveals about China's hot drinks opportunity for European SMEs (by Navigator Global)

From capsule culture to commercial equipment, this year's event pointed to a market still forming and a window for European brands that move early and localise well.

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China Is Winning a World Cup It Isn’t Playing In (by TONG Global)

Despite not participating in this year's World Cup, China's presence is incredibly strong. We take a look at the influence of China on the tournament, and the event's impact on China - from social media trends to consumer insights to what international brands can learn about marketing in China successfully.

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