Member Insights is a curated collection of the perspectives from the China-Britain Business Council (CBBC)'s members on business strategy, market trends and sector innovations across the UK–China landscape.

This column highlights the expertise within our network, showcasing practical intelligence and insights to inspire knowledge-sharing and collaboration.

Member Insights Articles:

The hidden costs of getting your Chinese IP strategy wrong

And the moves founders rarely make early enough

- "China IP Strategist" series from Dr. Jian Xu of Gowling WLG Beijing

China's seafood opportunity is shifting beyond its major cities (by Navigator Global)

Seafood demand is strengthening across China’s non-tier-one cities with openings emerging in less mature categories

What Hotelex 2026 reveals about China's hot drinks opportunity for European SMEs (by Navigator Global)

From capsule culture to commercial equipment, this year's event pointed to a market still forming and a window for European brands that move early and localise well.