Event Opening

9:00am-9:05am BST / 4:00pm-4:05pm CST

Welcome Remarks

Matthew Rous, Chief Executive, China-Britain Business Council

9:00am-10:30am BST / 4:00pm-5:30pm CST

Do you know who your Chinese consumers are? 


They are younger every year, born digital and resonate differently to consumer brand messages than their counterparts in other parts of the world. At the same time and in the wake of the pandemic older consumers who are traditionally conservative in their shopping choices are showing a new appetite for quality imported products related to health, wellbeing, and home comforts. 
Among the consumer groups that we will discuss are:

 

  • The Explorers
  • The Self-Indulgers
  • The Decelerators
  • The Silver Surfers
  • The Internationalists
  • The Climbers

This session will delve into these specific consumer tribes and profiles: offering insights into their daily lives, desires and shopping habits, analysing key trends and showcasing marketing best practices. Understanding the cultural and society values underpinning consumer purchasing decisions is key to tailoring brand messages that resonate with your target consumers.
 

    This session will include expert insights from our panel of speakers:

    UK-China Consumer Week Speakers Day 1

     

     

    This session is relevant to UK consumer brands that are new to China or established in the market and is free to all. 

     

    Register Here

    11.00am-12:30pm BST / 6:00pm-7:30pm CST

    Decoding the phygital retail in China

    In this session, we will help you to decode the latest and ever emerging trends in the Chinese market - from retail channel innovation to consumer group buying crazes and the idol economy.   

    Tune in to get your China consumer market fix and update your consumer strategies going forward. 

     

    Topics & Speakers:

    1. Key retail trends in 2021: Roundtable discussion 

    • Sustainable and ethical
    • Home comforts and self-expression
    • Luxury shopping within China’s borders
    • The celebrity economy
    • China homegrown brands - offering new sense of national pride

      2. China’s smart retail – setting the benchmark for seamless omnichannel shopping

      • Market transformation and channel innovation

       

      This session will include expert insights from our panel of speakers:

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      This session is relevant to UK consumer brands that are new to China or established in the market and is free to all.

      Register Here

      Click here to view the full programme