The UK-China Consumer Week 2021 : Day 1
Day 1- China Consumer Edit
Post-pandemic China is a consumer market redefined. While some of the fallout of the pandemic reflects the acceleration of market trends already under way, such as live commerce and hybrid physical and digital consumer events, others have emerged as a reaction to the crisis and its impact.
The rise of the Zhai (stay-at-home) economy is transforming ways of shopping, communicating with brands and self-expression for millions of Chinese consumers. Health-obsessed Chinese consumers are now seeking to establish harmony between their wellbeing and the planet’s own health and sustainable future. This is forcing a number of innovative trends – from plant-based eating and all-around product traceability to ‘purpose shopping’ and the hunt for quality second-hand goods with provenance.