The UK-China Consumer Week 2021 : Day 5
Day 5 - Meet the Influencer
With the unparalleled power of Chinese social media and e-commerce influencers over their followers, there is little doubt that Key Opinion Leaders (KOL) marketing should be a key consideration for any international brands setting their China marketing budget.
During the first lockdown in 2020, millions of Chinese consumers turned to live-streams for both e-commerce and entertainment. China had 562 million livestreaming users back in June and one the most dynamic influencer markets in the world.