China Consumer Edit
Post-pandemic China is a consumer market redefined. While some of the fallout of the pandemic reflects the acceleration of market trends already under way, such as live commerce and hybrid physical and digital consumer events, others have emerged as a reaction to the crisis and its impact.
The rise of the Zhai (stay-at-home) economy is transforming ways of shopping, communicating with brands and self-expression for millions of Chinese consumers. Health-obsessed Chinese consumers are now seeking to establish harmony between their wellbeing and the planet’s own health and sustainable future. This is forcing a number of innovative trends – from plant-based eating and all-around product traceability to ‘purpose shopping’ and the hunt for quality second-hand goods with provenance.
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Event Opening
9:00am-9:05am BST / 4:00pm-4:05pm CST
Welcome Remarks Matthew Rous, Chief Executive, China-Britain Business Council
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Content Session 1: Consumption Redefined 9:05am-9:30am BST / 4:05pm-4:30pm CST
Do you know who your Chinese consumers are?
They are younger every year, born digital and resonate differently to consumer brand messages than their counterparts in other parts of the world. At the same time and in the wake of the pandemic older consumers who are traditionally conservative in their shopping choices are showing a new appetite for quality imported products related to health, wellbeing, and home comforts.
Among the consumer groups that we will discuss are:
- The Explorers
- The Self-Indulgers
- The Decelerators
- The Silver Surfers
- The Internationalists
- The Climbers
This session will delve into these specific consumer tribes and profiles: offering insights into their daily lives, desires and shopping habits, analysing key trends and showcasing marketing best practices. Understanding the cultural and society values underpinning consumer purchasing decisions is key to tailoring brand messages that resonate with your target consumers.
This session will include expert insights from our panel of speakers:
Antoaneta Becker, Director, Consumer Economy, China-Britain Business Council
Adam Knight, Cofounder, TONG
Syek Yi CHAN, Marketing Manager, APAC, CharlotteTilbury
Lee Fisher, Head of International, Symposium Spirits
Anson Bailey, Head of Consumer & Retail, ASPAC, Head of Technology, Media & Telecoms, KPMG China
This session is relevant to UK consumer brands that are new to China or established in the market.
Free to all
Register HERE
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Content Session 2: Decoding the Phygital Retail in China 11am-12:20am BST / 6:00pm-7:20pm CST
In this session, we will help you to decode the latest and ever emerging trends in the Chinese market - from retail channel innovation to consumer group buying crazes and the idol economy.
Tune in to get your China consumer market fix and update your consumer strategies going forward.
Topics & Speakers:
1. Key retail trends in 2021: Roundtable discussion
- Sustainable and ethical
- Home comforts and self-expression
- Luxury shopping within China’s borders
- The celebrity economy
- China homegrown brands - offering new sense of national pride
2. China’s smart retail – setting the benchmark for seamless omnichannel shopping
- Market transformation and channel innovation
This session will include expert insights from our panel of speakers:
Demi Ping, Sector Lead, Retail & E-Commerce, China-Britain Business Council
Jenny Zhang, Strategy Director, TONG
Mike Hofmann, Managing Director, Melchers China
Johannes Neubacher, co-founder, WWD China
Queena Liu, Senior Regional Manager, WeChat Pay in Europe, Middle East and Africa
This session is relevant to UK consumer brands that are new to China or established in the market.
Free to all
Register HERE
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