Day 1 
 

Monday

19th April

China Consumer Edit

Post-pandemic China is a consumer market redefined. While some of the fallout of the pandemic reflects the acceleration of market trends already under way, such as live commerce and hybrid physical and digital consumer events, others have emerged as a reaction to the crisis and its impact. 

The rise of the Zhai (stay-at-home) economy is transforming ways of shopping, communicating with brands and self-expression for millions of Chinese consumers. Health-obsessed Chinese consumers are now seeking to establish harmony between their wellbeing and the planet’s own health and sustainable future. This is forcing a number of innovative trends – from plant-based eating and all-around product traceability to ‘purpose shopping’ and the hunt for quality second-hand goods with provenance. 


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Event Opening
9:00am-9:05am BST / 4:00pm-4:05pm CST

Welcome Remarks
Matthew Rous, Chief Executive, China-Britain Business Council

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Content Session 1: Consumption Redefined 
9:05am-9:30am BST / 4:05pm-4:30pm CST

Do you know who your Chinese consumers are? 


They are younger every year, born digital and resonate differently to consumer brand messages than their counterparts in other parts of the world. At the same time and in the wake of the pandemic older consumers who are traditionally conservative in their shopping choices are showing a new appetite for quality imported products related to health, wellbeing, and home comforts. 
Among the consumer groups that we will discuss are:

 

  • The Explorers
  • The Self-Indulgers
  • The Decelerators
  • The Silver Surfers
  • The Internationalists
  • The Climbers

This session will delve into these specific consumer tribes and profiles: offering insights into their daily lives, desires and shopping habits, analysing key trends and showcasing marketing best practices. Understanding the cultural and society values underpinning consumer purchasing decisions is key to tailoring brand messages that resonate with your target consumers.
 

This session will include expert insights from our panel of speakers:

Antoaneta Becker, Director, Consumer Economy, China-Britain Business Council

Adam Knight, Cofounder, TONG

Syek Yi CHAN, Marketing Manager, APAC, CharlotteTilbury

Lee Fisher, Head of International, Symposium Spirits

Anson Bailey, Head of Consumer & Retail, ASPAC, Head of Technology, Media & Telecoms, KPMG China

 


This session is relevant to UK consumer brands that are new to China or established in the market.

Free to all

 

Register HERE

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Content Session 2: Decoding the Phygital Retail in China
11am-12:20am BST / 6:00pm-7:20pm CST

In this session, we will help you to decode the latest and ever emerging trends in the Chinese market - from retail channel innovation to consumer group buying crazes and the idol economy.   

Tune in to get your China consumer market fix and update your consumer strategies going forward. 


Topics & Speakers:

1. Key retail trends in 2021: Roundtable discussion 

  • Sustainable and ethical
  • Home comforts and self-expression
  • Luxury shopping within China’s borders
  • The celebrity economy
  • China homegrown brands - offering new sense of national pride

2. China’s smart retail – setting the benchmark for seamless omnichannel shopping

  • Market transformation and channel innovation

This session will include expert insights from our panel of speakers:

Demi Ping, Sector Lead, Retail & E-Commerce, China-Britain Business Council

Jenny Zhang, Strategy Director, TONG

Mike Hofmann, Managing Director, Melchers China

Johannes Neubacher, co-founder, WWD China

Queena Liu, Senior Regional Manager, WeChat Pay in Europe, Middle East and Africa



This session is relevant to UK consumer brands that are new to China or established in the market.

Free to all

Register HERE

Day 2


Tuesday

20th April

Meet the China Partner


Content Session 3:  E-commerce and Digital Marketing Channels
9:00am-10:15am BST / 4:00pm-5:15pm CST
 

The 3rd Content session, Meet the platform and TP session, is a live workshop where CBBC invite some of the leading cross-border e-commerce platforms for consumer products and selected trade partners to share first-hand insights and case studies of online business launches.
 

This session will cover:

  • Routes to China market (traditional trade, Cross-Border & Social Commerce)
  • Ecommerce platforms & overview of digital marketing channels

This session will include expert insights from our panel of speakers:

  • Maxime Renfrew, Commercial Executive, China-Britain Business Council
  • Rebecca Miller, Commercial Lead, TONG
  • Claire Ji, Brand Marketing, Kaola
  • Oliver Wang, Corporate Development, ByteDance
  • Sam Deacon, Chief Commerical Officer, Samarkand Global

 


This session is relevant to UK consumer brands that are new to China or established in the market.

Free to all


Register HERE
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Matchmaking Session 1:E-commerce Platforms & Solution Providers

10:30am-12:15pm BST / 5:30pm-7:15pm CST

Matchmaking Session 1 is a prebooked 1-2-1 session with these platforms and TPs.

Kaola

ByteDance

Tmall Global

Elanders

JD Worldwide

Samarkand Global

Kaytune

Elanders UK

  • 1:2:1 meetings (20 minutes each)
  • Prebooked matchmaking sessions with large EC platforms and EC operation providers

Registration deadline : 9th April 2021


Free to All
 

Click HERE for details

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Digital Tools Interactive Session A
10:30am-11:15am BST / 5:30pm-6:15pm CST
 

Interactive sessions are open to everyone. These sessions will guide participants on how to get the most out of China’s mobile centric ecommerce and social commerce platforms.
 

  • Shopping on China's E-commerce platforms
  • How to access Taobao, Tmall and the Little Red Book

This session is relevant to UK consumer brands that are new to China or established in the market.

Free to all

Speakers:

Jon Aitchison, Head of Business Development, Elanders

Scott Muir, China e-comm Specialist, Elanders

 

Register HERE

 

Day 3


Wednesday

21st April

Meet the China Buyer - Retail


Practical Session 1: Selling to China: The Practical Guide for Retail Brands
9:00am-9:55am BST / 4:00pm-4:55pm CST

Speakers:

  • Pearl Zhu, Business Advisor, Retail & E-commerce, China-Britain Business Council
  • Mei Chu, Assistant Director, Consumer Goods, China-Britain Business Council
  • Jack Porteous, Client Services Director, Samarkand Global 

  • Clare McMullen, VP of Global Strategic Sales, Temple Spa
  • Ruby Sandhu, Senior Executive, International Corporate Sales, Tateossian

 

This session is relevant to UK consumer brands that are new to China or established in the market.


Free to all

Register HERE

 

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Matchmaking Session 2 for Retail Brands
10:00am-12:15pm BST / 5:00pm-7:15pm CST
 

1:2:1 meetings (20 minutes each)

Categories: beauty and skin care, mother-and-baby, fashion and accessories, homeware and lifestyles


This session is relvant to retail brands with buyers, distributors and department stores
Pre-paid session


Registration Deadline: 9th April 2021

Click HERE for details

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Digital Tools Interactive Session A
10:00am-10:45am BST / 5:00pm-5:45pm CST
 

Interactive sessions are open to everyone. These sessions will guide participants on how to get the most out of China’s mobile centric ecommerce and social commerce platforms.
 

  • Shopping on China's E-commerce platforms
  • How to access Taobao, Tmall and the Little Red Book

Speakers:

Eva Merkel, Brand Manager, Samarkand

Yang (Allison) Chen, Senior Brand Manager, Samarkand

This session is relevant to UK consumer brands that are new to China or established in the market.

Free to all
 

Register HERE

Day 4


Thursday

22nd April

Meet the China Buyer - Food & Drink


Practical Session 1: Selling to China: The Practical Guide for Food & Drink
9:00am-9:55am BST / 4:00pm-4:55pm CST

Speakers:

Ran Guo, Sector Lead, Food & Drink China, China-Britain Business Council

Sarah Henderson, International Sale & Marketing Manager – Asia, Taylors of Harrogate

Jonathan Smith, Brand Manager, ADN Imports 

Elan Shou, Asia Director, Ruder Finn Marketing and Communications Group

 

This session is relevant to UK consumer brands that are new to China or established in the market.

Free to all

Register HERE


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Matchmaking Session 2 for Food & Drink
10:00am-12:15pm BST / 5:00pm-7:15pm CST
 

1:2:1 meetings (20 minutes each)

Categories: snacks, dairy, spirits, alcoholic drinks


This session is relvant to Food & Drink brands with buyers, distributors and department stores
Pre-paid session


Registration Deadline: 9th April 2021

Click HERE for details



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Digital Tools Interactive Session B
10:00am-10:45am BST / 5:00pm-5:45pm CST
 

Interactive sessions are open to everyone. These sessions will guide participants on how to get the most out of China’s mobile centric ecommerce and social commerce platforms.
 

  • What brands can do on WeChat and WeChat Mini Programme
  • How to use WeChat

Speakers:

Jon Aitchison, Head of Business Development, Elanders

Scott Muir, China e-comm Specialist, Elanders

 

This session is relevant to UK consumer brands that are new to China or established in the market.

Free to all
 

Register HERE

Day 5


Friday 23rd

April

Meet the China Influencer

With the unparalleled power of Chinese social media and e-commerce influencers over their followers, there is little doubt that Key Opinion Leaders (KOL) marketing should be a key consideration for any international brands setting their China marketing
budget.

During the first lockdown in 2020, millions of Chinese consumers turned to live-streams for both e-commerce  and entertainment. China had 562 million livestreaming users back in June and one the most dynamic influencer markets in the world.


Content Session 4: Meet the Chinese Influencers
9:00am-10:15am BST / 4:00pm-5:15pm CST
 

The fourth Content Session will decode influencer marketing and the world of live streaming for brands.


In this session we will:

  • Insights from UK brand representatives
  • Introduce UK Super Brand Day

Speakers:

  • Pearl Zhu, Business Advisor, Retail & E-commerce, China-Britain Business Council
  • Chris Lethbridge, Director, Member Programs, China-Britain Business Council
  • Lillian He, Senior Brand Strategist, TONG
  • Tian Liren, KOL
  • K, KOL
  • Dabo, KOL


This session is relevant to UK consumer brands that are new to China or established in the market.

Free to all

Register HERE

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Digital Tools Interactive Session B
10:30am-11:15am BST / 5:30pm-6:15pm CST
 

Interactive sessions are open to everyone. These sessions will guide participants on how to get the most out of China’s mobile centric ecommerce and social commerce platforms.

  • What brands can do on WeChat and WeChat Mini Programme
  • How to use WeChat

Speakers:

McKellen MA, Head of IMC, Ruder • Finn China

 

This session is relevant to UK consumer brands that are new to China or established in the market.

Free to all
 

Register HERE

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In Dialogue with John Edwards, HMTC
12:00pm-12:40pm BST / 7:00pm-7:40pm CST

In this exclusive and highly anticipated session, John Edwards, Her Majesty’s Trade Commissioner for China (HMTC) will draw upon his extensive experience and expertise to provide an overview of recent UK-China trade relations, and share observations on consumerism in China, as well as opportunities and challenges for UK brands. 

This session will be hosted by Kiran Patel, CBBC’s Senior Commercial Director, China

 

Register HERE

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UK Superbrand Day

1:00pm-3:00pm BST / 8:00pm-10pm CST

Livestreaming e-commerce, the hottest trend in China’s consumer sector is now a must have consideration for UK brands selling online in this dynamic market. According to Forbes magazine, in 2019 approximately 37% of the online shoppers in China – an incredible 265 million - made livestream purchases. Alibaba’s livestreaming platform, Taobao Live, hosted China’s annual Singles-Day Global Shopping Festival in November 2020, generating £4.3 billion in sales from livestreams alone – twice the amount of the previous year.

After receiving lots of positive feedback from participating brands we are very excited to announce that the third UK Superbrand Day of live-streaming sessions.

 

Find more HERE