If you or your company wants to succeed in China, CBBC’s Business Culture Training Programme can help you maximise your potential by avoiding some of the common pitfalls when starting to work with China. Taking the time to understand some of the cultural differences can go a long way. 

China is often perceived as being a “difficult” market for a variety of reasons, with a different cultural approach often cited as one of the main areas of concern. Though differences exist, concentrating on these differences can make China appear unduly complex. 
The purpose of CBBC’s China Business Culture Training is to provide trainees with an awareness of China and Chinese business culture, where the differences are, how to spot them, and how to manage them appropriately. Trainees will learn practical skills that can make business interactions with China more successful. 

CBBC’s Cultural Training sessions are free for CBBC Members. Please contact our Membership team for details.

Bespoke training programmes for individual corporate teams are available for CBBC Member and non-Member companies. To obtain a quote please contact our Commercial team.


This training will provide attendees with: 

  • An increased understanding of China

  • An increased understanding of Chinese culture and its influence on doing business 

  • An increased confidence and effectiveness in communicating and maintaining relationships with Chinese partners 



"This course offers an invaluable insight into Chinese history, culture and approach to business, I left with a much broader understanding of the do’s and don’ts which will only support our development in the future.

Chris, Antoaneta and Pearl deliver first hand knowledge and experience of the market which only further solidifies the quality of the detail shared."

- Sam Boyd (Miller Harris Perfumer London)


“I found the session very informative and useful not only for the Chinese market but elsewhere too.” 

- Bernhardt von Spreckelsen (Bernhardt von Spreckelsen) 

“The presentation was a real eye opener, and will no doubt stand us in good stead when we go to China.” 

- Jamie Sinai (Mayfair Gallery Ltd) 

“Very, very useful!  Lots to think about that is slightly alien to us.” 

- Emily Rash (London Metals Exchange)