Continuing travel restrictions make the fast evolving Chinese consumer market ever more difficult to keep track of, but the commercial opportunity remains real and growing. Between 2000 and 2020 Chinese consumers’ collective net worth has shot up from £5 trillion to £90 trillion according to McKinsey, rising nearly 50% faster than GDP. No consumer brand with international ambitions can afford to miss the significant potential for growth that China represents nowadays.
Our new China Consumer Masterclass series aims to bridge the gap – offering real time insights into the consumer sector, retail space and digital dimensions of this challenging market. You will hear from our sector and e-commerce specialists on how the market is evolving and where the purchasing priorities are, as well as benefit from a review of up-and-coming niche opportunities. Representatives of China savvy digital agencies will share the Dos and Don’ts of international brands growing in the market. You will also mingle with like-minded retail and food and drink brands looking to update their China skills and knowledge.