Meet our Event Partner, TONG 通
TONG is a cross-cultural agency closing the gap between brands and people in and out of China. TONG 通 means to inform, open and communicate. From offices in London and Shanghai, TONG helps global companies and organisations interpret and adapt to a changing world through their Consult, Create and Connect services.
Over the last seven years, TONG has supported well over 100 emerging and established organisations across luxury, fashion, beauty, F&B, property, travel and the arts, including the likes of Estée Lauder, The North Face, Heathrow Airport, JW Anderson, Chelsea FC and Fortnum & Mason. All of TONG’s work revolves around helping brands to incorporate the latest consumer trends in a bid to raise their cultural empathy and relevance.
One recent case in point was their work for MCQ, Alexander McQueen’s blockchain powered creative platform and clothing label. As part of MCQ’s global ‘Breathe’ campaign, TONG decided to focus on China’s emerging decelerator counter-culture, developing concepts to combat urban stressors in Asia’s densely packed cities and encourage mindfulness.
Adam Knight, Cofounder, TONG
Adam heads up TONG’s Commercial and Consultancy arms focusing on insights, market entry strategies and ongoing brand advisory. As a regular on industry and academic circuits for China-Britain cross-commerce, his keynotes have spanned across the UK, US, Europe, Russia, China, and Hong Kong. Fascinated by people, cultures and digital he continues to contribute for a range of publications on the subject of internet governance in China.
Jenny Zhang, Strategy Director, TONG
Jenny leads TONG’s Consult division helping position global companies for China. With a particular focus on luxury, new generation consumers and innovative partnerships, her experience spans across Global and China marketing having worked with brands such as Adidas, British Fashion Council and Burberry. In recent years, she has been awarded The Drum’s Global 50 Women Under 30 and The Dots IWD 100 Rising Stars Inspiring Change.
Rebecca Miller, Commercial Lead, TONG
As Commercial Lead at TONG, Rebecca focuses on developing approaches for brands looking to enter or scale up in the Chinese market. Over the past several years, she has supported a number of companies across automotive, fashion and FMCG to forge effective strategies that connect with new audiences. Having worked at the Shanghai Television Station, British Council and a number of global and boutique agencies, she continues to seek ways to bridge the gap between China and the UK.
Stefan Harvey, Cultural Insights, TONG
Stefan leads cultural insights at TONG, ensuring the agency is abreast of shifts and changes in the Chinese consumer and cultural landscape. Having worked and studied in China for a number of years, Stefan is a specialist across Chinese popular culture, visual media, and gender studies. Combined with a rich experience in client engagement and interpreting work for senior Chinese and British academics and politicians, they are uniquely placed in channelling the latest from an industry and academic perspective. Stefan has a BA in Chinese Studies from the University of Oxford and an MA with distinction in Intercultural Communication Studies from Shanghai Theatre Academy.