While global economies have been battered by rolling lockdowns throughout the pandemic, the Chinese economy has proved remarkably resilient: expanding by 12.5% in the first half of 2021. 

As the UK’s 3rd largest goods trading partner and 6th largest buyer of British goods exports in 2020 – the Chinese market presents an enormous opportunity for UK companies looking to diversify their international business activities, whether this be via cross border E-commerce, establishing operations in-market, sourcing goods from China, or working with Chinese export and import agents.

However, with travel restrictions still in-place it can be unclear to British businesses and first-time entrants what steps they can take in the UK to set up in China. So let CBBC guide you with our latest webinar series.

Our 7-part series will provide practical advice on:

1. How to set up, run and exit a successful business in China from Europe;

2.Building brand awareness through digital marketing channels;

3. Assessing if you have the financial resources to go into China;

4. Ensuring you get paid from China, and the importance of this consideration;

5.  How to use E-commerce as a first step into China;

6. Creating legally enforceable agreements;

7. Sourcing products and managing quality control remotely.

When entering the Chinese market it is vital to stay within your financial means, particularly within the start-up phase of transacting. Budgeting allows you to create a spending plan for your Chinese investment. It ensures that you will always have enough money for the things you need and the things that are important for you to grow your business in China. As your business grows, you may feel it is too time-consuming to stay on top of every item spent by every department, every day of the week. Cost control may be unglamorous and difficult, but it is the one essential day-to-day process which could make the difference to your entry and survival in China. In this webinar we will look at whether you have the financial resources to get ahead of this growth opportunity and provide insight into how you can control your spending and implement processes to keep your business running.

Kristina Koehler-Coluccia Head of Business Advisory at Woodburn Accountants & Advisors






Kristina Koehler-Coluccia
Head of Business Advisory at Woodburn Accountants & Advisors

Kristina is a leading expert on inbound investment into China. She has 18 years of experience in corporate services and compliance. She is an expert speaker and author of publications on investment into China. She has worked with over 500 international companies, across industries and sectors on their China market strategy, implementation, and growth.