While global economies have been battered by rolling lockdowns throughout the pandemic, the Chinese economy has proved remarkably resilient: expanding by 12.5% in the first half of 2021.  

As the UK’s 3rd largest goods trading partner and 6th largest buyer of British goods exports in 2020 – the Chinese market presents an enormous opportunity for UK companies looking to diversify their international business activities, whether this be via cross border E-commerce, establishing operations in-market, sourcing goods from China, or working with Chinese export and import agents.

However, with travel restrictions still in-place it can be unclear to British businesses and first-time entrants what steps they can take in the UK to set up in China. So let CBBC guide you with our latest webinar series.

Our 7-part series will provide practical advice on:

1. How to set up, run and exit a successful business in China from Europe;

2. Building brand awareness through digital marketing channels;

3. Assessing if you have the financial resources to go into China;

4. Ensuring you get paid from China, and the importance of this consideration;

5. How to use E-commerce as a first step into China;

6. Creating legally enforceable agreements;

7.  Sourcing products and managing quality control remotely.

The Chinese digital landscape is fast-paced, complex and unique to China. In this session, we will cover the fundamentals of China’s digital ecosystem, how customers discover and shop and the leading platforms today targeting different consumer audiences. The presentation will showcase brand case studies, video demonstrations and practical recommendations on how best to get started. 







Jenny leads TONG’s Consultancy arm positioning global companies for China, devising frameworks for communications, experiences and product. With a particular focus on luxury and new generation consumers, her experience spans across Global and China marketing working with brands across Fashion, FMCG and Tech.