While global economies have been battered by rolling lockdowns throughout the pandemic, the Chinese economy has proved remarkably resilient: expanding by 12.5% in the first half of 2021.
As the UK’s 3rd largest goods trading partner and 6th largest buyer of British goods exports in 2020 – the Chinese market presents an enormous opportunity for UK companies looking to diversify their international business activities, whether this be via cross border E-commerce, establishing operations in-market, sourcing goods from China, or working with Chinese export and import agents.
However, with travel restrictions still in-place it can be unclear to British businesses and first-time entrants what steps they can take in the UK to set up in China. So let CBBC guide you with our latest webinar series.
Our 7-part series will provide practical advice on:
1. How to set up, run and exit a successful business in China from Europe;
2. Building brand awareness through digital marketing channels;
3. Assessing if you have the financial resources to go into China;
4. Ensuring you get paid from China, and the importance of this consideration;
5. How to use E-commerce as a first step into China;
6. Creating legally enforceable agreements;
7. Sourcing products and managing quality control remotely.
Join German entrepreneur and lawyer, Richard Hoffmann to learn how to successfully establish and grow a foreign company in China. Richard will share his own experience of how he grew a two-person company to have 70 staff over 8 years: becoming the biggest German SME in Beijing at the time, as well as how he ultimately sold the business to a global private equity company.
Richard will cover the following points:
- Why did this company grow faster than its competitors?
- How can you run a company in China from Europe?
- What corporate structuring elements are important to consider when a subsidiary is so far away in a market like China?
- How to manage and motivate employees?
- What internal control mechanisms should be introduced as a company grows?
Richard will use practical examples to show how he led the company – and what you can do to be successful in China.
Throughout this interactive webinar Richard will take part in a Q&A session. Attendees are welcome to share their personal experiences and questions during the session.
Agenda:
- 9:00 am: Opening Remarks and Introduction
- 9:05: Presentation - ECOVIS in China: establishment, challenges, and growth
- 9:20: Presentation - How to lead a company: Human Resources, Marketing, and remote leadership
- 9:40: Q&A
Biography:
Richard has 20 years’ experience in assisting companies investing in China and Germany. He set up his own law and tax Joint Venture in China and a law firm in Germany which soon became market leaders in their fields. Areas of expertise include legal and tax advisory, business establishment, M&A and strategic advisory.
Richard holds a law degree from the University of Heidelberg/Frankfurt, Germany. He speaks German, English and Chinese.