While global economies have been battered by rolling lockdowns throughout the pandemic, the Chinese economy has proved remarkably resilient: expanding by 12.5% in the first half of 2021.  

As the UK’s 3rd largest goods trading partner and 6th largest buyer of British goods exports in 2020 – the Chinese market presents an enormous opportunity for UK companies looking to diversify their international business activities, whether this be via cross border E-commerce, establishing operations in-market, sourcing goods from China, or working with Chinese export and import agents.

However, with travel restrictions still in-place it can be unclear to British businesses and first-time entrants what steps they can take in the UK to set up in China. So let CBBC guide you with our latest webinar series.

Our 7-part series will provide practical advice on:

1. How to set up, run and exit a successful business in China from Europe;

2. Building brand awareness through digital marketing channels;

3. Assessing if you have the financial resources to go into China;

4. Ensuring you get paid from China, and the importance of this consideration;

5. How to use E-commerce as a first step into China;

6. Creating legally enforceable agreements;

7.  Sourcing products and managing quality control remotely.

Join German entrepreneur and lawyer, Richard Hoffmann to learn how to successfully establish and grow a foreign company in China. Richard will share his own experience of how he grew a two-person company to have 70 staff over 8 years: becoming the biggest German SME in Beijing at the time, as well as how he ultimately sold the business to a global private equity company.

German entrepreneur and lawyer, Richard Hoffmann






Richard will cover the following points:

  • Why did this company grow faster than its competitors?
  • How can you run a company in China from Europe?
  • What corporate structuring elements are important to consider when a subsidiary is so far away in a market like China?
  • How to manage and motivate employees?
  • What internal control mechanisms should be introduced as a company grows?

Richard will use practical examples to show how he led the company – and what you can do to be successful in China.

Throughout this interactive webinar Richard will take part in a Q&A session. Attendees are welcome to share their personal experiences and questions during the session.



  • 9:00 am: Opening Remarks and Introduction
  • 9:05: Presentation - ECOVIS in China: establishment, challenges, and growth
  • 9:20: Presentation - How to lead a company: Human Resources, Marketing, and remote leadership
  • 9:40: Q&A


Richard has 20 years’ experience in assisting companies investing in China and Germany. He set up his own law and tax Joint Venture in China and a law firm in Germany which soon became market leaders in their fields. Areas of expertise include legal and tax advisory, business establishment, M&A and strategic advisory.

Richard holds a law degree from the University of Heidelberg/Frankfurt, Germany. He speaks German, English and Chinese.