The event was made up of activities over two days:

Day 1 - 28th June


Conference Day

Over 120 delegates from retail, luxury & consumer companies - with attendees from both multinationals with an established presence in the Chinese market, through to companies beginning their China journey - joined CBBC for this live content session hosted in London's 10 Union Street, featuring presentations, panel discussions and workshops, and gained the latest insights into the China Consumer & how their brand can connect with them.

Discover key takeaways and insights from the Conference here

View photos from the event here

View the event recording here

View the official event brochure here


Day 2 - 30th June


Meet the China Buyer

UK Consumer brands interested in meeting some of China’s most successful retailers and distributors of UK consumer products joined this online session to meet and build relationships with four tailor selected pre-warmed buyers, with follow-up support from CBBC included post-event.


Chinese Influencer and Student Brand Ambassador Focus Groups

UK brands received valuable live feedback on their brand from nine dynamic London-based Chinese influencers & student ambassadors in this interactive session held in CBBC's London office based in Westminster.

Read more about the Day 2 events here

Hear from our Delegates:

Joanna Zhou

“What a wonderful gathering with like-minded enthusiasts about China from British brands and institutions. We face similar challenges, but we also have a shared passion.

China is not for the faint-hearted and it is not cheap to play the long-term game there. We must test and learn all the time, keep ourselves updated with insights and trends, and continuously refine how we do things.”

- Joanna Zhou, China Manager, Holland & Barrett

Joy Isaacs

“China Consumer 2022’s Conference Day was a fabulous occasion in which to share insights and experiences with like-minded people. A big thank you to CBBC for organising, and I look forward to the next one!”
- Joy Isaacs, Founder & CEO at ARgENTUM apothecary

Simon Boyd

“It was fantastic to be back in a room discussing the China opportunity - from Gen Z to crisis management, the metaverse and everything in between - with some familiar faces, new contacts, and interesting new brands looking to move forward and access the market. 

Thanks to CBBC for organising a well thought-out and structured event.”

- Simon Boyd, Advisor, 

Kai-Chuan Chao

“China Consumer 2022’s Conference offered a full day of amazing speakers and experts sharing insights on China’s economic outlook, policy developments, retail space, consumer trends, digital marketing, Influencer marketing, E-commerce, social commerce, and sustainability.

Not only did I gain knowledge and practical skills on how to succeed in China from CBBC’s event, but I was also astonished by the energy, passion, and enthusiasm on display about this ever-changing market.

A big thank you to CBBC for such an inspiring day.”

- Kai-Chuan Chao, Cultural and Commercial Partnerships, East Asia Lead, The British Library


“Amazing talent was on offer at CBBC’s China Consumer 2022 Conference Day. A diverse mix of Members from different industries were in attendance, and it was a great opportunity to speak to people about how they've continued to find opportunities to collaborate and innovate in China.”

- Saheem Rashid, Enterprise Architect at Burberry


“I attended CBBC’s China Consumer 2022 Conference which focused on the trends shaping the future of China’s retail sector: from story-living immersion to 'retailtainment' - and together we looked at new lifestyle movements across a variety of Chinese consumer groups.

What a fascinating and extremely dynamic ecosystem China is: a market that you can only really comprehend if immersed and truly engaged with the culture.

Thank you to the speakers for sharing their experience and insightful views on one of the fastest growing economies.” 

-    Eleonora Ossola, Head of Business Development Expansion at Penguin Random House UK 

Hannah Fletcher

“CBBC’s China Consumer 2022 Conference was an amazing event. I cannot express how insightful the day was - with many industry experts attending in London, as well as virtually on the panel discussions.”

- Hannah Fletcher, Brand Manager at Tŷ Nant Natural Mineral Water, Kings Hill & Love Delhi Gin

Benny Hancock

“We are so happy to have built a relationship with the CBBC who has been giving us the most incredible guidance into the China Market. By participating in this programme and Interacting with Influencers and Students from China, that are living in the UK, has been the best insight before launching Benny Hancock FOR MEN into China. Market research on your product offering is essential as it gives you confidence that you are making strong decisions for the market you are entering into. Just because a specific product or shade works in the UK doesn’t necessarily mean it will be successful in China. I recommend everyone does market research like this before entering into China!"

- Benny Hancock, Co-Founder, Benny Hancock - FOR MEN

Jo Butcher

“Umberto Giannini were delighted to join CBBC in their Influencer session as part of China Consumer 2022. It was a pleasure to spend time with both Influencers and students, and we gained invaluable insights regarding market appetite and positioning for our brand in China.”

- Jo Butcher, Commercial Director, Umberto Giannini


We were delighted to have industry-leading speakers attend this event and share their insights and knowledge with guests. 


Key Opinion Leaders (KOLs) and Student Ambassadors:

Accomplished Chinese KOLs and Student Ambassadors joined us for our Day 2 session: Chinese Influencer and Student Brand Ambassador Focus Groups.



With thanks to our Event Sponsors:






Participating Organisations:

Thank you to all participating organisations for their support with the event.



Please direct further related enquiries to Antoaneta Becker here