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China Consumer 2022 | China Voices
In the run up to the largest China-consumer offline event of the year - China Consumer 2022 - CBBC was thrilled to introduce China Voices: how British brands make the most of the China opportunity.
Reflecting the expansive, diverse nature of China and its consumers, our extensive and varied panel of China specialists and UK brands shared their exclusive insights and unique experiences in the China market with readers.
China Voices puts our speakers in the spotlight, sharing first hand advice on how to navigate this sophisticated marketplace, from achieving success and satisfying your China consumers' demands through branding and brand aesthetics, to targeting your young consumers, communicating your unique brand identity, and diversifying your retail space through concept stores.
