“Meet the China Buyer is a signature service that CBBC has proudly offered for many years, whilst our Chinese Influencer Focus Groups are a new offering trialled at China Consumer 2022, and soon to be launched as a dedicated service.

 We have received fantastic feedback from all of the brands participating in China Consumer 2022’s Day 2 programme: with participating UK Consumer brands delighted with CBBC’s experience, knowledge and resources on offer, and expressing the value that these have added to their China market journey going forward!”

          - Pearl Zhu, UK Sector Lead for Retail and Ecommerce, China-Britain Business Council 

Based on the success of the Chinese Influencer & Student Brand Ambassador Focus Groups, CBBC plans to launch a new dedicated service offering this platform to UK brands later in 2022.

Meet the China Buyer

The day kicked off with Meet the China Buyer which was held exclusively online. UK Consumer brands interested in meeting some of China’s most successful retailers and distributors of UK consumer products took part. And during the session participants met and built relationships with four pre-warmed buyers, with dedicated follow-up support from CBBC included post-event. 

Participating Chinese Buyers included: 

Buyers in the Retail Industry: 

• HANGZHOU JUANQI CLOTHING LIMITED 杭州隽启服饰有限公司
• HENGCHENG GROUP 恒城集团
• SHANGHAI WISEPARTNERS ECOMMERCE CO LTD 上海智驭电子商务有限公司
• SHANTOU NUOMO TRADING CO LTD 汕头市诺墨贸易有限公司
• TANGSHAN LUBEI DISTRICT WONDERLAND CHILDREN'S CLOTHING SHOP 唐山市路北区旺得童装店

Importers in the Food and Drink Industry: 

• BEIJING VANDERGEETEN TRADE & COMMERCE CO LTD
• FEAST CREATIVE FOODS
• GREEN PHOENIX TRADING CO LTD
• WEINASHI (XIAMEN) ALCOHOL CO LTD
• PAGEMILL TRADING
• SHANGHAI GOLDEN WING INDUSTRIAL CO LTD (GOLDEN WING)
• WEIHAI SHENCHENG INTERNATIONAL TRADE CO LTD

Chinese Influencer and Student Brand Ambassador Focus Group Sessions

Following the Meet the China Buyer session, a Chinese Influencer and Student Brand Ambassador Focus Groups Session took place in the afternoon at CBBC’s London office in Westminster. 

Held in partnership with Influencer Hub International, UK Consumer brands in attendance received valuable live feedback on their brand from nine dynamic London-based Chinese Influencers and Student Ambassadors in this interactive session. 

Above: Chinese Influencers and Student Brand Ambassadors Offered Insights and Feedback to Brands 

The Participating Chinese Influencers and Student Ambassadors were: 

• Ms Xiaoji in London
• Lisuanyu
• Celine Tang 
• Liujie in the UK 
• Fantastictam
• UKZone
• Wetrysnacks
• Fanny
• Janice Shen
• Tempura Baron 天妇罗男爵

Each of the participating KOLs brought their own unique perspective to the event, with expertise in areas ranging from: Fashion & Lifestyle to Food and Drink, and Beauty and Luxury. Each has an impressive follower count and presence across key Chinese social media and social commerce channels, including: Little Red Book, Bilibili, Douyin, Weibo, Instagram, and WeChat. 

UK Consumer brands attending took advantage of this chance to engage in a live Q&A session with Influencers and Student Ambassadors to discuss any queries they have in relation to consumer perceptions, including but not limited to new product launches, packaging, trends, shopping behaviour and market strategies. 

The session provided unique and meaningful insights that helped participating brands to make strategic decisions, innovate and grow in the Chinese market going forward. 

Feedback from Attending Brands:

“We are so happy to have built a relationship with the CBBC who has been giving us the most incredible guidance into the China Market. By participating in this programme and Interacting with Influencer's and Student's from China, that are living in the UK, has been the best insight before launching Benny Hancock FOR MEN into China. Market research on your product offering is essential as it gives you confidence that you are making strong decisions for the market you are entering into. Just because a specific product or shade works in the UK doesn’t necessarily mean it will be successful in China. I recommend everyone does market research like this before entering into China!"

          - Benny Hancock, Co-Founder, Benny Hancock - FOR MEN

Above: Benny Hancock - FOR MEN's team attended the Chinese Influencers & Student Brand Ambassador Focus Groups in CBBC's London Office 

“Umberto Giannini were delighted to join CBBC in their influencer session as part of China Consumer 2022. It was a pleasure to spend time with both Influencers and students and we gained invaluable insights regarding market appetite and positioning for our brand in China.”

          - Jo Butcher, Commercial Director, Umberto Giannini

Above: Umberto Giannini's team attended the Chinese Influencers & Student Brand Ambassador Focus Groups in CBBC's London Office 

Above: Chinese Influencers and Student Ambassadors offer feedback on Umberto Giannini's products

Learn More

Learn more about China Consumer 2022’s Conference Day here

View the event brochure here