Chinese Influencer and Student Brand Ambassador Focus Group Sessions
Following the Meet the China Buyer session, a Chinese Influencer and Student Brand Ambassador Focus Groups Session took place in the afternoon at CBBC’s London office in Westminster.
Held in partnership with Influencer Hub International, UK Consumer brands in attendance received valuable live feedback on their brand from nine dynamic London-based Chinese Influencers and Student Ambassadors in this interactive session.
Above: Chinese Influencers and Student Brand Ambassadors Offered Insights and Feedback to Brands
The Participating Chinese Influencers and Student Ambassadors were:
Each of the participating KOLs brought their own unique perspective to the event, with expertise in areas ranging from: Fashion & Lifestyle to Food and Drink, and Beauty and Luxury. Each has an impressive follower count and presence across key Chinese social media and social commerce channels, including: Little Red Book, Bilibili, Douyin, Weibo, Instagram, and WeChat.
UK Consumer brands attending took advantage of this chance to engage in a live Q&A session with Influencers and Student Ambassadors to discuss any queries they have in relation to consumer perceptions, including but not limited to new product launches, packaging, trends, shopping behaviour and market strategies.
The session provided unique and meaningful insights that helped participating brands to make strategic decisions, innovate and grow in the Chinese market going forward.
Feedback from Attending Brands:
“We are so happy to have built a relationship with the CBBC who has been giving us the most incredible guidance into the China Market. By participating in this programme and Interacting with Influencer's and Student's from China, that are living in the UK, has been the best insight before launching Benny Hancock FOR MEN into China. Market research on your product offering is essential as it gives you confidence that you are making strong decisions for the market you are entering into. Just because a specific product or shade works in the UK doesn’t necessarily mean it will be successful in China. I recommend everyone does market research like this before entering into China!"
- Benny Hancock, Co-Founder, Benny Hancock - FOR MEN
Above: Benny Hancock - FOR MEN's team attended the Chinese Influencers & Student Brand Ambassador Focus Groups in CBBC's London Office
“Umberto Giannini were delighted to join CBBC in their influencer session as part of China Consumer 2022. It was a pleasure to spend time with both Influencers and students and we gained invaluable insights regarding market appetite and positioning for our brand in China.”
- Jo Butcher, Commercial Director, Umberto Giannini
Above: Umberto Giannini's team attended the Chinese Influencers & Student Brand Ambassador Focus Groups in CBBC's London Office
Above: Chinese Influencers and Student Ambassadors offer feedback on Umberto Giannini's products