“At the CBBC, we have been helping UK businesses understand the nuances of working with this market since 1954. In our 70th year we will continue to do so with the publication of our China Business Guide 2024. The Guide will act as our lead collateral throughout next year, being shared with an audience of China-ready UK businesses and trade bodies throughout our membership and wider stakeholder network, so as to demonstrate that with the right strategy and advice, now can be the right time to engage with this irreplaceable market.

One of CBBC’s core strengths is that we do not act alone: we collaborate closely with our members, combining both our and your expertise and experience. We therefore invite you to explore how you can benefit from the partnership opportunities within this Guide and we look forward to the chance to work with you.”

- Kiran Patel - Senior Director (Commercial), China-Britain Business Council

An Overview of the Guide

The Guide will enable UK companies to build knowledge, shape strategies and mitigate against business risk, covering a wide range of China-relevant themes that include - Getting Started, Exporting Goods & Services, Sourcing & Importing, Protecting Business Interests and how to incorporate and grow a business in China.

All partner content will be clearly branded and presented alongside CBBC’s own content within the Guide, enhancing your visibility to China-ready and China-curious businesses across the UK.

This latest edition of our China Business Guide will be supported through an ongoing programme of events, as well as through regular features and promotional pieces published via our extensive online and social media presence. CBBC will drive a programme of events, roadshows, and business clinics throughout 2024 in the UK for which the Guide will be our flagship collateral. It will also be supported by a campaign throughout the year to engage UK businesses on China, building their knowledge and enabling opportunities for our partners to reach out to and work with new clients.

Sponsorship Opportunities

Sponsorship of our Guide offers THREE ‘Lead Partners’ a premium opportunity to directly reach active businesses and build leads in both the UK and China throughout 2024. We are offering a close working relationship with CBBC throughout 2024 as we work to address the unrivalled opportunity that the China market presents to UK businesses.

We also have six Content Partner opportunities available for our members offering an excellent budget option to be involved in this initiative for both publication and launch phase.

Download the Sponsorship Pack here

Get In Touch

For the full details of our available sponsorship packages, please refer to the Sponsorship Pack. Should you wish to discuss opportunities in the guide further, please contact Kiran Patel or Ben Rotheram.