Book your ticket now! | China Consumer 2022 - Early Bird Offer
From immersive experiences to virtual and gamified consumer platforms, China is the ultimate leader in global innovation for brands and retailers alike. New forms of consumer interaction and engagement emerge daily and no sector or market segment is off limits to crossover collaborations and quirky experimentations. So are you staying tuned?
Even before the pandemic restricted travel and business exchange, China’s consumer market was moving much faster than any other international market. Now, with travel into China virtually impossible and Chinese inbound tourism at a standstill, understanding the China phenomenon presents an even greater challenge for British brands.
Here to help you make sense of these changes and harness the potential of the China market, we are delighted to share details of the upcoming China Consumer 2022 programme, and invite you to book your ticket today!
Event Agenda
Day One - 28th June
- Day one of the forum will feature a morning of panel sessions where UK brands representatives and China market specialists will share insights on trends shaping the future of China’s retail sector – from story-living immersion to 'retailtainment' and look at new lifestyle movements across a variety of Chinese consumer groups, from Gen Z luxury spending to emerging counter-culture communities. You will discover the new buzzwords that capture Chinese shoppers' daily experiences and get exposure to creative IP brand collaborations that excite.
- Follow up live sessions will address how brands can leverage their own cultural selling points to resonate with a Chinese consumer market increasingly obsessed with China Chic, focusing on popular aspects of British culture amongst consumers, delivering the results of fresh findings from Chinese consumer focus groups.
- Break out workshops hosted by our event sponsors will deliver tailored sessions focused on different stages of your China market journey. From designing your individual China market roadmap and sourcing brand ambassadors in the UK to cracking China’s e-commerce sector, our partners will walk you through how to engage your China market, one step at a time.
Day Two - 30th June
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On the second day we will host a morning Meet the China buyer programme, giving brands an opportunity to meet with potential partners virtually. The start of the programme will feature a concise content session hosted by a sponsor offering insights into what Chinese buyers are looking for from UK brands, branding and product design concepts that attract distributors and platforms. Through participating in this virtual event, brands can identify and create relationships with up to 8 potential Chinese buyers. CBBC will recruit Chinese buyers that best match the categories of the participating retail brands. The meetings will be conducted on Zoom.
- The afternoon session, hosted in CBBC’s London office in Westminster, will offer UK brands the unique experience of being part of Chinese Influencer Focus Groups. Participating brands will have the opportunity to pitch products and ideas to 8 dynamic London based Chinese influencers and student ambassadors. These sessions are perfectly suited to discussing new product launches, brand and market strategies and finding out first-hand how targeted consumers think and what makes them respond with a purchase. Each focus group will run for 90 minutes - and will offer genuine meaningful insights that will help brands to make strategic decisions, innovate and grow in the Chinese market.