Following the success of the event in 2025, the UK-China Brand Excellence Summit has become a CBBC flagship event. We are delighted to announce that Hawksford, Dettol, JD.com, YASO, The Premier League and Little Moons have joined the event as Sponsors.

In 2026 and going forwards, China's consumer market remains a key strategic market for UK companies, due to its vast size, the sophisticated and continuously evolving consumers in this market, and the opportunities for product development and innovation. 

CBBC’s 2026 UK-China Brand Excellence Summit continues to build a bridge for UK consumer brands to showcase their heritage and innovation, communicate and collaborate with their Chinese brand counterparts, and empower Chinese consumer brands to expand into the global market.

Learn more and register here

Registration is now open – limited seats available. 

Meet Our Speakers

Additional speakers will be announced in the coming weeks – please stay tuned!

Roundtable Themes

The Great Rewire: Decoding the Shifting DNA of China’s Consumer Market

• China's consumer market is undergoing a profound transformation. Moving beyond demographic dividends and viral frenzies, consumers are returning to rationality and authenticity. This session, The Great Rewire: Decoding the Shifting DNA of China’s Consumer Market, examines this systemic reset. Panellists will decode the psychological shift from status-seeking to self-fulfilment and from logo worship to value for money. We will explore how brands can navigate this saturated landscape by leveraging cultural fluency and innovating to unlock new engines of growth.

The Creation of an E-commerce Phenomenon vs. a Slow-Burn Offline Presence: How to Build an Omnichannel Strategy

• As of 2024, nearly 30% of China’s total retail value of goods came from e-commerce. While winning in the e-commerce and social media space is vital in China, there is also a growing trend of consumers returning offline, with luxury brands increasingly investing in physical retail experiences to strengthen customer engagement. In this session, we will discuss how brands strike the right balance.

The Essentials of the British Lifestyle: A Practical Guide

• From tea to scones, Aston Martin to Brompton Bicycle, James Bond to Harry Potter, Jane Austen to Arthur Conan Doyle, London’s West End to the tranquil English countryside - British culture appeals to Chinese consumers. With input from a selection of leading British lifestyle brands, we will explore what defines a British lifestyle. We will also discuss, when appealing to Chinese consumers, how brands define what is quintessentially British and the unique heritage behind the brands and the products.

Cornerstones of Chinese Brands Winning Consumers Around the World: Crafting a Global Narrative

• In 2024, China’s overall outward investment reached £142.2 billion, marking the second-highest level on record. Wholesale and retail accounted for 21% of this total investment, making it the largest sector for Chinese overseas investment. We are no doubt witnessing a historic wave of Chinese companies and consumer brands expanding their global ambitions. From luxury fragrances to fast fashion, electronics to restaurant chains, winning globally is as much about building innovative product offers as compelling brand storytelling. Join this session to hear from leading Chinese consumer brands and industry experts as they share how they have successfully expanded into global markets.

Registration & Sponsorships

We sincerely invite you to attend the 2026 UK-China Brand Excellence Summit. We are excited to offer a number of sponsorship opportunities for this summit. 

Please contact: Ran.guo@cbbc.org to explore these opportunities further.

UK-China Brand Excellence Summit

At the 2026 UK–China Brand Excellence Forum, we will proudly launch and present the inaugural UK–China Brand Excellence Awards. Together with our partners and sponsors, we will present four awards: the UK–China Brand Excellence Award, the China Brand Global Partnership Award, the E-commerce Operator of the Year Award, and the Consumer Goods ESG Social Responsibility Award.

For more information please click here