Following the success of the event in 2025, the UK-China Brand Excellence Summit has become a flagship consumer event celebrating the potential of China's vast consumer marketplace.

This year's event will build a bridge for UK consumer brands to showcase their heritage and innovation, communicate and collaborate with their Chinese brand counterparts, and empower Chinese consumer brands to expand into the global market.

Registration:

Member Registration 

Non-Member Registration

Pricing:

Member ticket: RMB 580

Non-Member ticket: RMB 880

Agenda

• 9:30-10:00 - Tea Break and Registration
• 10:00-10:20 - Welcome speeches
  • Tom Simpson, Managing Director & Chief Representative, China, China-Britain Business Council
  • Representative from the Department of European Affairs, Ministry of Commerce
  • Sohail Shaikh, Deputy HM Trade Commissioner for China
  • Representative from Xuhui District, Shanghai
• 10:20-10:40 - Keynote Speech
  • Dr Weisi Xie, Shanghai Director, The Economist Enterprise Corporate Network
• 10:40-11:25 - Panel: The Great Rewire: Decoding the Shifting DNA of China’s Consumer Market
  • Host: Ran Guo, Director, Consumer Economy, China-Britain Business Council
  • Dr Weisi Xie, Shanghai Director, The Economist Enterprise Corporate Network
  • Gao Guqi, Founder, Guicong
• 11:25-11:45 - Brand Fireside Chat 
  • Tom Simpson, Managing Director & Chief Representative, China, China-Britain Business Council
  • Emma Zhou, General Manager, YASO China
• 11:45-12:15 - Showcasing Brand Experience and Engagement Session
• 12:15-13:15 - Lunch break
• 13:15-13:35 - Brand Fireside Chat
  • Kiran Patel, Senior Director Commercial & Deputy Head of China, China-Britain Business Council
  • Howard Wong, Founder, Little Moons
• 13:35-14:20 - Panel: The Creation of an E-commerce Phenomenon vs. a Slow-Burn Offline Presence: How to Build an Omnichannel Strategy
  •  Host: Lynn Xu, Director, Membership & Events, China-Britain Business Council
  • Marcia Mao, Head of Global Business Development, Cross Border Business, JD.com
  • Jessie Ye, Director, Global Business Development- Asia, Hawksford
  • 小马Matt, Founder, MAY x TANG
• 14:20-14:35 - Tea break
• 14:35-15:20 - Panel: The Essentials of the British Lifestyle: A Practical Guide
  • Host: Ran Guo, Director, Consumer Economy, China-Britain Business Council
  • Atul Chhaparwal, Managing Director, Diageo Greater China
  • Travis Qian, Head of China & Northeast Asia, VisitBritain
  • Catherine Sinclaire-Jones, Director East China, British Council
• 15:20-16:05 - Panel: Cornerstones of Chinese Brands Winning Consumers Around the World: Crafting a Global Narrative
  • Host: Ben Rotheram, Director, Commercial & Outbound Services, China-Britain Business Council
  • Ling Lei, Head of China Brands Going Global, JD Worldwide, JD.com
  • Allen Xu, Global Managing Director, Global Key Client, WPP
• 16:05-16:30 - UK-China Brand Excellence Awards- Awards Presentation
• 16:30-16:40 - Closing remarks
• 16:40-17:30 - Networking drinks

Roundtable Themes

The Great Rewire: Decoding the Shifting DNA of China’s Consumer Market

China's consumer market is undergoing a profound transformation. Moving beyond demographic dividends and viral frenzies, consumers are returning to rationality and authenticity. This session, The Great Rewire: Decoding the Shifting DNA of China’s Consumer Market, examines this systemic reset. Panellists will decode the psychological shift from status-seeking to self-fulfilment and from logo worship to value for money. We will explore how brands can navigate this saturated landscape by leveraging cultural fluency and innovating to unlock new engines of growth.

The Creation of an E-commerce Phenomenon vs. a Slow-Burn Offline Presence: How to Build an Omnichannel Strategy

As of 2024, nearly 30% of China’s total retail value of goods came from e-commerce. While winning in the e-commerce and social media space is vital in China, there is also a growing trend of consumers returning offline, with luxury brands increasingly investing in physical retail experiences to strengthen customer engagement. In this session, we will discuss how brands strike the right balance.

The Essentials of the British Lifestyle: A Practical Guide

From tea to scones, Aston Martin to Brompton Bicycle, James Bond to Harry Potter, Jane Austen to Arthur Conan Doyle, London’s West End to the tranquil English countryside - British culture appeals to Chinese consumers. With input from a selection of leading British lifestyle brands, we will explore what defines a British lifestyle. We will also discuss, when appealing to Chinese consumers, how brands define what is quintessentially British and the unique heritage behind the brands and the products.

Cornerstones of Chinese Brands Winning Consumers Around the World: Crafting a Global Narrative

In 2024, China’s overall outward investment reached £142.2 billion, marking the second-highest level on record. Wholesale and retail accounted for 21% of this total investment, making it the largest sector for Chinese overseas investment. We are no doubt witnessing a historic wave of Chinese companies and consumer brands expanding their global ambitions. From luxury fragrances to fast fashion, electronics to restaurant chains, winning globally is as much about building innovative product offers as compelling brand storytelling. Join this session to hear from leading Chinese consumer brands and industry experts as they share how they have successfully expanded into global markets.