According to UP2China's study, the latest market research into China's Beauty Industry shows that the top subcategories in the Chinese Beauty Market are: Facial care; Serum; Body lotion; Face Masks and Sunscreen.

Image: Top 10 Stock Keeping Units (SKU) (GMV in CNY). Amongst the top 3 are products from the International Beauty Brand Estee Lauder. 

According to Up2china, International Beauty Brands entering the Chinese E-commerce market should consider these important points. First, brands need to adapt to local preferences and cultural nuances. To capture the attention of Chinese consumers brands should establish a strong presence on Chinese e-commerce platforms such as Tmall Global and Douyin. 

Second, brands need to offer high-quality products, innovative marketing strategies, and excellent customer service to stand out in the highly competitive market. 

Lastly, international brands have to learn to leverage Chinese social commerce and live streaming platforms to engage with young customers and to promote their products.

Up2china's Beauty Industry report in the Chinese E-commerce market, features China's leading sub-categories, SKUs, and more.

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