News
UK-China Brand Excellence Summit brings together more than 150 guests in Shanghai to explore China's consumer market
On Thursday, 20 August 2026, the China-Britain Business Council (CBBC) successfully hosted the 2026 UK-China Brand Excellence Forum in Shanghai, bringing together more than 150 guests to explore the latest trends in China’s consumer market and the development of UK and Chinese brands, while promoting greater exchange and collaboration between the two countries.
The forum featured more than 20 brand and industry experts, who shared insights across a range of topics, including China’s consumer market, a guide to UK brands, growth opportunities for UK brands in China, and Chinese brands expanding overseas.
The forum also marked the inaugural UK-China Brand Excellence Awards.
Congratulations to our winners:
- Dettol and MINISO (UK-China Brand Excellence Award)
- Savills (Chinese Brand Global Partner Award)
- YASO (E-Commerce Agency of the Year)
- AHMAD TEA (Consumer ESG Appreciation Award)
View photos from the event here
Please direct further enquiries to Ran.Guo@cbbc.org.
