Participating Influencers:
Max Burns
Max Burns is a food influencer, chef-in-training, and cultural bridge between East and West. Born in China, where he lived until the age of 13, Max is half English and half Bulgarian and speaks fluent Chinese. Through his popular channel, Max’s Food Adventures, he shares engaging restaurant reviews and recreates Chinese dishes at home.
Since leaving school, Max has honed his culinary skills in professional kitchens, furthering his ambition to become a chef. With more than 4 million followers across leading digital platforms in China, he has become a trusted voice in the food & drink community. Max has also partnered with the UK government’s GREAT Food and Drink campaign, promoting British produce in China and strengthening international culinary connections.
Social Links:
Yiri Zhu
Yiri Zhu is a London-based travel and lifestyle content creator, digital marketer, and cultural events curator. Her videos celebrating the UK’s landscapes, cultural heritage, and slow-living lifestyle, have attracted over 40,000 followers on Red Note and Bilibili in just two months, resonating strongly with Chinese audiences.
Beyond content creation, Yiri specializes in influencer marketing and event production, curating major cultural events such as Camden Market’s first-ever Chinese New Year celebration in 2025, and building bridges between British brands, tourism and Chinese audiences.
Social Links:
Kevin Yuan
Kevin Yuan is a London-based content creator who has lived in the UK for over 17 years. He is the producer and host of SHOWMI, one of China’s top football media channels with 2M+ followers.
Kevin also runs his personal channel with 350K+ followers, sharing lifestyle, parenting, food, and football culture. A father of 2, Kevin’s cross-cultural storytelling and experience working with Premier League clubs and global brands make him a distinctive voice bridging British experiences with Chinese audiences.
Social Links:
Xiaoji in London
Xiaoji has 500,000 followers across various social media platforms. She is a UK-based creator bringing vivid stories of life in the UK to her followers, and sharing timely insights on study, work, and culture in the UK. Xiaoji is followed by professionals, students, overseas Chinese, and global audiences with a keen interest in the UK and beyond.
Social Links:
Riley
Riley is a UK-based creator sharing lifestyle insights, foodie adventures, psychology insights, job hunting tips, and her entrepreneurial journey with her followers. Her account connects with young professionals, students, and overseas Chinese curious about life and opportunities in the UK.
Social Links:
Mary
Mary is a London-based content creator whose audience loves her passion for life, uplifting energy, and fearless embrace of new challenges. With a community that is 90% female, she inspires and connects with women who are curious, bold, and eager to explore new lifestyle experiences. Mary has 120,000 followers on RED and Douyin.
Social Links:
More Influencers to be announced soon!
