Consumer preferences in China are fast evolving and getting a sense of what buyers of imported food and drink want is becoming ever more important for exporters. To support our Members and clients navigate this exciting and challenging environment we have worked on a series of food and drink sub-sector Consumer Insights.
China has the largest spirits market in the world, with Chinese consumers out-drinking their UK counterparts by 75% when it comes to the hard stuff.
China’s drinks market therefore offers many opportunities to UK beverage companies wishing to export and sell their products within this diverse and constantly evolving market.
Cereal, in its many forms, is a firm favourite for breakfast amongst consumers in the UK; however in China cereal for breakfast remains a less familiar concept to many.
Snacking has always been a beloved pastime in China when socialising. This tradition continues today, however the snacks consumed are changing with new snacks entering the scene.
Download this report if you wish to learn more about China’s seafood market and the opportunities that lie within for your brand.
