Chinese Influencer Programme
Following the Meet the China Partner session, CBBC's Chinese Influencer Programme took place in the afternoon at CBBC’s London office in Westminster.
Held in partnership with Influencer Hub International, UK Consumer brands in attendance received valuable live feedback on their brand from dynamic London-based Chinese Influencers in this interactive session.
Pictured Above: Kiltane takes part in The Meet the Influencer session at CBBC's London Office
The Participating Chinese Influencers were:
Leading UK-Chinese influencer covering lifestyle, culture and news.
Total followers (Little Red Book & Weibo): 610,000
Ms Xiaoji in London
UK news/lifestyle blogger with a significant UK-based Chinese international student audience.
Total followers (Little Red Book, Douyin, Bilibili & WeChat): 400,000
Multi-industry female entrepreneur, leading lifestyle influencer and high-end lifestyle expert. She is also a pet lover.
Total followers (Little Red Book & Weibo): 74,000
Fashion and cultural influencer with a focus on street interviews.
Total followers (Little Red Book): 15,000
Kayla | 29士多店(每日必更！
Shares insights on her lifestyle in the UK & China, as well as tips and information on food and beauty.
Total followers (Little Red Book): 5,700
Shares experience of her lifestyle in the UK & China, as well as family and home renovation insights.
Total followers (Little Red Book): 3,300
Each of the participating Influencers brought their own unique perspective to the event, with expertise in areas ranging from: Fashion & Lifestyle to Food and Drink, and Beauty and Luxury. Each has an impressive follower count and presence across key Chinese social media and social commerce channels, including: Little Red Book, Bilibili, Douyin, Weibo, Instagram, and WeChat.
UK Consumer brands attending took advantage of this chance to engage in a live Q&A session with Influencers to discuss any queries they have in relation to consumer perceptions, including but not limited to new product launches, packaging, trends, shopping behaviour and market strategies.
The session provided unique and meaningful insights that helped participating brands to make strategic decisions, innovate and grow in the Chinese market going forward.
Following the conclusion of the Influencers Session, guests had the chance to attend an exclusive afternoon Private View of ARgENTUM Apothecary and Reception at their London venue.
Pictured Above: Joy Isaacs presents to guests at the private view held at ARgENTUM Apothecary's London venue
Pictured Above: Guests mingle at ARgENTUM Apothecary
Guests sampled the brand's luxury products and enjoyed the chance to hear from Founder & CEO, Joy Isaacs on her vision for the brand, as well as her experiences in the Chinese market.