CBBC UK Super Brand Day Reaches 1.6 Million+ Online Consumers
Initiated by the China-Britain Business Council, and supported by the British Consulate-General in Shanghai and the UK Department for International Trade, the UK Super Brand Day made a successful debut, gearing up brands for the mid-year 618 E-Commerce Shopping Festival.
The UK Super Brand Day consisted of two live-streaming sessions with two popular KOLs, and a total of 8,200 items were sold during the live-streaming session, which generated over RMB 1.5 million in sales value for participating brands.
The first live-streaming was hosted by a popular KOL nicknamed A Hua on the Guang.com platform at the peak time of 8pm on 31st May: 17 products from 6 brands were chosen to join the first session of the UK Super Brand Day. It received almost 14,000 online viewers, 381,526 likes and 7,757 comments.