CBBC Teams up with Santander to Host Roundtables in Shanghai
Breakfast Session – Supply Chains
The morning session was attended by guests from sector associations, logistics companies, service providers, and production and sourcing suppliers.
A key takeaway from the morning session was that obstacles still do exist in the post-Covid period and under geopolitical challenges. However, with the recovery of the epidemic and continuation of the localization of supply chains, China still plays a significant role in the supply chain ecosystem.
Lunch Session – China Consumer
The lunch session was attended by guests from Tmall, Savills, Buy Quickly, Brompton and Downland Bedding.
During the discussion, the group shared their view on China’s dynamic consumer sector. It was jointly concluded that consumers in China are seeking to buy products appeal to their individuality, lifestyle and personality. They also agreed that companies need to establish an integrated approach towards market segmentation, targeting, and positioning.