Highly competitive in the service trade sector, UK businesses play a leading role in many related fields, including financial and professional services, innovation, recreation, sports, and education. The China-Britain Business Council (CBBC) has contributed to CIFTIS and supported members’ engagement since the trade show’s launch.

On 1st September, Invest Beijing (the official investment promotion agency of Beijing) assigned CBBC to be one of its eight global partners for the promotion of inbound investment. The partnership covers information sharing, event support, promotion of Beijing, and business matching. While interviewed by Xinhua News Agency, Tom Simpson, Managing Director of CBBC China, stated that the partnership is a testament to CBBC’s pivotal position in bilateral investment and trade links between China and the UK. CBBC is committed to helping Beijing attract more inbound investment from the UK and to assist member companies to develop their business in China, particularly in the trade in services sector. CBBC is confident in the China market in the long run.