The 7th Grand Canal Culture and Tourism Expo, hosted by the Jiangsu Provincial Department of Culture and Tourism, was held at the Suzhou International Expo Center from Fri-Sun, 15-17 August 2025. This year's expo brought together participants from 35 countries and regions worldwide, attracting over 160,000 visitors.

CBBC Members showcasing the products were:

Whittard of Chelsea is a British beverage brand founded in 1886 that sells not only premium teas, but also coffee and hot chocolate drinks.

 

Denby

 

Denby is a well-known British porcelain brand founded in 1809 with a history of more than 200 years, featuring handmade porcelain.

 

SEPTEM

 

SEPTEM is a sports brand founded in the UK, adheres to "global design + intelligent manufacturing in China", and has an industrial base in Nanjing.

Jakemans

Established in 1907, Jakemans specialise in quality menthol based confectionery. 

This exhibition has built a display window for British brands for mass consumers, and we look forward to using cultural tourism as a link to deepen the linkage of industrial resources between China and the UK, and jointly build a new picture of sustainable development.

This participation provided British brands with a direct platform to engage with Chinese consumers. CBBC look forward to leveraging culture and tourism as a bridge to deepen industrial collaboration between China and the UK.