IHG joins with Meituan to create "IHG Must-Recommendation List"

IHG announced cooperation with Meituan to release the IHG Must-Recommendation List, aiming to help travelers better rediscover the world. The list covers four themes, including food, restaurants, hotels, and visions.

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Crowne Plaza creates flexible and diverse meeting experience

Crowne Plaza launches innovative experience with “no limits on meetings” as core concept. Florence Hu, Chief Marketing Officer, IHG Greater China, said: "We continue to innovate products to meet travellers’ diverse needs."

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EssenceMediacom China wins big at the M&M Global Awards
 

EssenceMediacom China won three prizes at the 2023 M&M Global Awards for its innovative Sprite campaign 'Stay Cool When the World Cup Heats Up'. The campaign was awarded a Winner prize for 'Best Campaign led by Data' and received two Highly Commended prizes in the 'Best Campaign for FMCG, Food & Beverage' and 'Best Use of Techonology' categories. Eight EssenceMediacom China entries across different brands were shortlisted by the awards jury.

M&M Global is one of the media industry's most prestigious and competitive global awards. The awards program, which is 34 years old this year, looks to award the best use of marketing and media platforms for media campaigns from around the world.

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Recap | Mindshare China Huddle 2023

On September 14, 2023, Mindshare China launched its third annual Huddle event at the W Hotel Shanghai. Through a series of keynote speeches, Mindshare's team of marketing experts delved into hot topics including cultural trends, collaborative co-creation, strategic breakthroughs in platforms, and data-driven empowerment, providing profound insights into the winning strategies for brands to align short-term and long-term goals in China's dynamic market. Multiple experts also joined roundtable discussions on stage, collectively sharing cutting-edge perspectives

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GroupM Partners with Sichuan Association for Baijiu Circulation

On September 7, 2023, GroupM forged a strategic alliance with the Sichuan Provincial Association for Liquor and Spirits Circulation. A signing event was hosted by the Association and its brand operations committee, GroupM Knowledge, and Wavemaker China. 

Kicking off the partnership, they unveiled the report, "Walking with the Times, Inheriting and innovating: China's 2023 Baijiu End-to-End Marketing White Paper". This document provides actionable marketing strategies and forward-looking insights for the baijiu industry in terms of tackling current challenges, trends in the era of brand performance and sales, and offering innovative solutions.

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