WPP partners with NVIDIA to build generative AI-enabled content engine for digital advertising
NVIDIA and WPP announced they are developing a content engine that harnesses NVIDIA Omniverse™ and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand.
The new engine connects an ecosystem of 3D design, manufacturing and creative supply chain tools, including those from Adobe and Getty Images, letting WPP’s artists and designers integrate 3D content creation with generative AI. This enables their clients to reach consumers in highly personalised and engaging ways, while preserving the quality, accuracy and fidelity of their company’s brand identity, products and logos.
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Ogilvy has brought home a total of 64 Lion at this year’s Cannes Lions Festival of Creativity
Ogilvy has brought home a total of 64 Lions, including 1 Titanium, 2 Grand Prix, 9 Gold, 23 Silver, 29 Bronze, as well as 128 Shortlists at this year’s Cannes Lions Festival of Creativity, held between June 19 and June 23.
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GroupM and Tencent Marketing Solution Launch Global Joint Business Partnership at Cannes Lions
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Wavemaker China Embarks on a Transformational Journey
Wavemaker China, one of the leading media agencies in China, announced a new and powerful business architecture, with strategic teams and pillars in place allowing the agency to maximise the potential of the latest market opportunities to boost growth for its clients.
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