If you are looking to establish or enhance your presence on China and Asia’s most popular social media platforms including WeChat, WhatsApp, LINE, Douyin, and Xiaohongshu, this guide is for you.

It is tailored to aid organisations in navigating the digital landscape of China and Asia. It not only explains the "how-to" of account setup but also the strategic "why" behind choosing certain platforms and features to maximise your digital marketing effectiveness.

What’s in the guide?

• A comprehensive platform analysis: A thorough analysis of each major messaging and social media platform in Asia like WeChat and WhatsApp, helping businesses choose the right channels for engaging their target audience in Asia.
• Main features: Highlights of the main features across these platforms that enhance customer service, streamline communication, and foster higher engagement.
• Practical setup instructions: Step-by-step instructions on how to set up official accounts on these platforms, detailing different account types (e.g. WhatsApp Business API, WeChat Service Accounts) and the specific requirements for each to streamline processes and ensure compliance with platform requirements.
• Strategic recommendations: Strategic advice on how to leverage these platforms for marketing, customer engagement, and sales, emphasising features like WeChat’s mini-programs, and Douyin’s e-commerce capabilities.

To view the guide please click here.