CBBC was pleased to host Scott Muir, CEO at Regroup China, today in our London headquarters, he addressed attendees on the topic of digital China for our inaugural member-exclusive Lunch & Learn event.

After an introduction to Scott Muir and his organisation by CBBC's Sector Lead for Retail, Jack Porteous, around 30 delegates from our members - representing core sectors such as Education, Professional Services and Engineering - were able to gain insight into key channels for B2B engagement in China.
 
Scott Muir gave a comprehensive understanding of key channels that are utilised, in particular, WeChat, which holds great potential for businesses. He stressed the importance of WeChat, which offers e-commerce functionality to a userbase of over 1 billion while maintaining a highly user-friendly and sophisticated user interface. He also explained how much the app is due to evolve, with Tencent's vision for the app to become an ‘ecosystem’.