Our speaker Nicky Zhu from Savills elaborated on new trends in the IP collaboration sector, including how commercial real estate sector is adopting new business models through IP cooperation, particularly within the ACGN industry.

When Paddington Bear appears on perfume packaging, and when trendy toy LABUBU holds a bottle of Coca-Cola, these imaginative crossovers reflect the thriving vitality of the IP economy.

The following speaker Gary Chan from CAA Brand Management shared experience regarding how brand story influences IP cooperation. He also showed how IP creates value for entering new markets and escaping commodity competition, with cases from Jo Malone, Costa Coffee and Labubu.

During the event, Liu Chang from our event partner Suhewan Group introduced the latest developments in the region and encouraged the audience to interact and share their ideas to further enhance Suhewan's asset portfolio.

During the Q&A session and after the event, the speakers engaged actively with the audience, offering insights on cross-sector IP collaboration.