Hisense, the official sponsor of the European Championship, displayed high-end products such as laser TVs and refrigerators at the reception area, along with interactive games and prizes, creating a lively atmosphere for guests to enjoy.

 UK is one of the greatest sporting nations and the home to many modern sports. CBBC is committed to promote Sino-UK sports collaboration in China, and we invite members and partners to reach out to us about crossover co-brand collaboration to expend their customer base and enhance brand value.