China's E-Commerce Ecosystem:
China recorded total consumer goods retail sales of RMB 39.2 trillion (€4.98 trillion) in 2020. In the first quarter of 2021, retail sales of consumer goods increased by 33.9% over the previous year’s first quarter, in line with the Chinese economy’s speedy recovering from the pandemic. The online sales data for physical products in 2020 was RMB 9.76 trillion (€1.24 trillion), with 14.8% growth over the year.
Looking at these statistics there is no doubt that China is home to a vast, vibrant, and dynamic retail marketplace, and that cross-border E-Commerce (‘CBEC’) has become a main driver contributing to the country's flourishing retail economy.
The report provides a comprehensive and up-to-date overview of China’s e-commerce ecosystem.
- Introductions to key actors involved both in traditional E-Commerce and in CBEC;
- The latest consumer trends and emerging product categories;
- Analysis of the most recent developments in terms of E-Commerce policies, regulations, and market entry provisions.
The core section includes:
- A practical checklist for European brands looking to take advantage of the E-Commerce opportunity in China;
- An overview of the key steps, costs, market entry channels, pricing and marketing strategies, logistics requirements, and best practices to follow and avoid;
- A comparison among various Chinese E-Commerce platforms, including lesser known ones such as Pinduoduo, Little Red Book, and Kaola;
- A list of key consumer festivals and holidays in China;
- A case study on a livestreaming campaign organised by a business support organisation with Chinese Key Opinion Leaders.
To read the report please click here. For further enquiries please email Demi.Ping@cbbc.org