About the Summit

The 2026 World Sports Economy Summit convenes in central London on 8 May, during a landmark period for the UK sporting calendar. This high-level platform focuses on sports with British origins and immense global influence – notably in China – including snooker, table tennis, football, motorsports, and equestrian.

Hosted by World Sports Economy (WSE) and organised by Branding Shanghai, the Summit is supported by the UK Department for Business and Trade (DBT) and China-Britain Business Council (CBBC); with the backing of World Professional Billiards and Snooker Association (WPBSA) and International Table Tennis Federation (ITTF); and in partnership with leading Chinese enterprises, including Shanghai Jiushi Group, Li-Ning, DL Holdings, with Phoenix TV and MIGU as media partners.

*Full-day hospitality is provided for all delegates, including a welcome breakfast, a networking lunch reception, and two scheduled refreshment breaks throughout the day.

Key Highlights & Themes

The Summit will be bringing together leading voices from across sport to explore topics such as the future of media rights in an evolving broadcast landscape, international trade and investment opportunities, new approaches to global sports events, progressive youth fan engagement collaborations, AI‑driven innovations and much more.

• Media Rights & Digital Strategy: Explore the strategic transformation of global media rights and immersive digital distribution.
• Technological Innovation: Insights into AI-driven advancements shaping the future of the global sports ecosystem.
• Strategic Market Entry: Unlock tangible opportunities for sponsorship, brand collaboration, and cross-border growth between the UK, China, and beyond.
• Sustainability & Governance: A core focus on developing responsible, resilient, and sustainable business models for the modern era.

Why Attend?

Join senior sports and media executives, rightsholders, leading broadcasters, investors, government officials, and legendary athletes for a premier summit celebrating sports with strong British heritage and a global footprint.

The Summit aims to foster new opportunities for investment, sponsorship and strategic partnerships. Through keynote speeches, fireside chats, and curated networking, attendees will unlock tangible opportunities for:

• Sponsorship & Brand Collaboration
• Media & Content Distribution Partnerships
• Strategic Market Expansion
• Long-term Industrial Growth

Join us to unlock long-term strategic growth and shape the global sports landscape.

Speakers include:

Petra Sörling

President, ITTF

Member, International Olympic Committee

Aidan Mullaly
Director of International Events and Engagement, Premier League

Click below to see who else is joining this stellar line up and to register!

Register here

Register now to enjoy 15% off using the code CBBC Membership.