Session 3: Things You Must Know about Digital Marketing before Entering China Market

Wednesday, 27th January 2020 (10.30am GMT)

Speaker: Wendy Chen, Digital Marketing Executive at Alarice & ChoZan

• China social media and e-commerce outlook

• WeChat: The most powerful social media platform in China

o Marketing Functions

o E-commerce

o Best practice

• Weibo: Campaign, KOL, and Public Traffic

o Marketing Functions

o E-commerce

o Best practice

• Douyin:  China biggest short video platform

o Marketing Functions

o E-commerce

o Best practice

• Checklists for the future