Session 2: The importance of storytelling in branding & product design in China

Tuesday, 26th January 2020 (10.30am GMT)

Speaker: Matt Wills, Founder & Creative Director at Floob Creative

Matt Wills, founder and creative director of Shanghai-based design firm Floob Creative gives his insights on why having a brand mascot can help your visibility in the Chinese market. Coming from a background in IP-development and product design, he discusses general branding and design principles around the theme of connecting to audiences through storytelling, and how to evaluate your range of products to help generate more sales.