Why do some Western companies succeed and others fail in China?
UK time:
27/05/2021 12:00
- 27/05/2021 12:30
Venue:
Online
China is often considered as a strange and intimidating market for foreign businesses. However, some Western companies appear to have done incredibly well in China, whereas others have tanked miserably - why? What can we learn from examples of ‘winners’ and losers in terms of China corporate strategy? In terms of building value, trust and relationships, how important is localizing the company’s offering and local leadership team when you do business in China?
