This session will be introducing the dynamics of online supermarkets in China, its key trends and opportunities.

 

Eric Li Director for Client Services - The Silk Initiative Eric works as a Director for Client Services within TSI’s Insight & Strategy team, with responsibility for leading client engagements across China and Asia-Pacific, capitalising on his client-side professional experience. He has uniquely straddled both agency and clientside, enabling him to have first-hand knowledge in translating insights into executable plans for marketing, sales, and R&D teams. Originally from Taiwan, Eric graduated with an MA in Applied Law and a BA in Marketing. With over seven years of experience with Kantar and five years client-side marketing and category building experience in China and Australia, he has a proven record of transforming categories and portfolios across high-demand Asian markets.

 

 

 

 

 

 

Eric Lin

Director for Client Services - The Silk Initiative

Eric works as a Director for Client Services within TSI’s Insight & Strategy team, with responsibility for leading client engagements across China and Asia-Pacific, capitalising on his client-side professional experience. He has uniquely straddled both agency and clientside, enabling him to have first-hand knowledge in translating insights into executable plans for marketing, sales, and R&D teams. Originally from Taiwan, Eric graduated with an MA in Applied Law and a BA in Marketing. With over seven years of experience with Kantar and five years client-side marketing and category building experience in China and Australia, he has a proven record of transforming categories and portfolios across high-demand Asian markets.

For rest September sessions please click here.