To start this September, eCargo, a China-based, full-service distributor and trader spanning both online and offline channels, will be presenting a two part webinar sessions
on the 9th Sep and 16th Sep on Sales and Trading in China – focusing on helping SMEs cut through the opaqueness of the market and understand the options they have when entering China. They will show you the brand’s potential journey from market entry through to nationwide distribution.
For this episode, Lewis Bacon, head of corporate marketing of eCargo will cover how a brand can transit from Cross-Border E-Commerce into General Trade (offline) channels, and what’s required to become a national success.
Head of Corporate Marketing - eCargo
Lewis leads eCargo’s Corporate Branding and Communications division, and has experience building and executing marketing plans for international brands looking to enter China and accelerate sales through both offline and online channels. His experience and market insights – built over 5 years working with the China market – spans Brand Strategy, eCommerce Operations, Customer and Market Research, Content Creation and Sales Activation. He is passionate about utilising market data, genuine consumer feedback and market trends to formulate business plans, marketing initiatives and identify new opportunities in the market for international brands.