September SME China Webinar Series

Retail and food and drink

 

This September, CBBC and DIT continue to deliver a series of webinars about entering to China that you care most about from initial entry to expansion, from e-commerce to general trade, and to other useful knowledge and insights such as intellectual property right protection and online supermarket market. 

To start this September, eCargo, a China-based, full-service distributor and trader spanning both online and offline channels, will be presenting a two part webinar sessions on the 9th Sep and 16th Sep on Sales and Trading in China – focusing on helping SMEs cut through the opaqueness of the market and understand the options they have when entering China. They will show you the brand’s potential journey from market entry through to nationwide distribution.

 

During this session, eCargo CEO Lawrence Lun will show you the initial stage of the market entry for brands to enter China and why Cross-Border E-commerce channel provides the best foundation to start from.

Lawrence Lun Group Chief Executive Officer - eCargo Lawrence has spent over the last 10 years bringing international brands into Asia, specifically Greater China, through eCommerce and digital activation. His experience spans across business strategy, brand marketing, eCommerce, IT development, cross-border logistics and content creation. Prior to taking up the role to lead eCargo, he spent a few years in Investment Banking, Digital Banking and Asset Management in Hong Kong and China, including setting up his own company, Zingly, focused on helping brands capture and utilize user generated contents. He strongly believes in driving a customer-centric business that ensures the company’s principals are capturing all opportunities available to generate value.

 

 

 

 

 

 

Lawrence Lun

Group Chief Executive Officer - eCargo

Lawrence has spent over the last 10 years bringing international brands into Asia, specifically Greater China, through eCommerce and digital activation. His experience spans across business strategy, brand marketing, eCommerce, IT development, cross-border logistics and content creation. Prior to taking up the role to lead eCargo, he spent a few years in Investment Banking, Digital Banking and Asset Management in Hong Kong and China, including setting up his own company, Zingly, focused on helping brands capture and utilize user generated contents. He strongly believes in driving a customer-centric business that ensures the company’s principals are capturing all opportunities available to generate value.

For rest September sessions please click here.