Exporting to China has always been challenging for British beauty brands because of the need for animal testing. However, on 3 January 2020, the China State Council announced the approval of revised cosmetics regulations, outlining requirements for animal testing exemption. Once the new regulations begin on 1 May 2021, it will be possible for British brands with ethical considerations within their core values to access China’s
huge market and consumer base, which is expected to be worth around £50Bn by the end of this year.
The conditions for exemption remain a challenge, and the British Government is close to a solution for British brands to comply with China’s new safety requirements. The Department for International Trade (DIT) is hosting a beauty festival to walk through these changes and the wider opportunities in China, starting with a webinar series and leading up to a British Pavilion at the China Beauty Expo (CBE), Shanghai.
Open to all, the webinar series will feature seven targeted sessions delivered by industry experts starting from 2 March 2021, covering all key aspects of China beauty from navigating China’s regulatory changes and how to comply with new regulations to the market segment’s landscape and consumer trends.
View all the sessions HERE.
Session 7: Tuesday 23rd March 9-10:30am GMT
Get to Know China Operations and China Beauty Expo
- Integrated brand marketing game play in the era of slowing traffic.
- Strategies for a new brand at different stages of business development.
- Overview of China's IP environment, how to secure and inforce your IP rights in China.
- Introduction of the China Beauty Expo (CBE), the opportunities and DIT's GREAT British Pavilion.
Speaker Profile
Bob Qiao, General Manager, Pure & Young
Bob has over 10 years’ experience in the beauty & lifestyle industry. He helped brands like REN, Regenerate, Elemis and GHD to enter China through cross border e-commerce successfully.
Max Jiang, Senior Intellectual Property Officer, China Attaché Team
Based in Shanghai, Max joined the China Attaché team of the UK Intellectual Property Office in August 2018. As the Senior Intellectual Property Officer, he leads the Attaché team’s business focused activities, briefing British stakeholders on the IP landscape in China and providing strategic 1-2-1 IP advice.
Sang Ying, Executive Chairman of the China Beauty Expo
Ying is in charge of the business management and foreign affairs of China Beauty Expo. She made great contributions to forming the joint venture between Baiwen Exhibition and Informa Group, which is the No.1 exhibition group worldwide.
