The conditions for exemption remain a challenge, and the British Government is close to a solution for British brands to comply with China’s new safety requirements. The Department for International Trade (DIT) is hosting a beauty festival to walk through these changes and the wider opportunities in China, starting with a webinar series and leading up to a British Pavilion at the China Beauty Expo (CBE), Shanghai.

Open to all, the webinar series will feature seven targeted sessions delivered by industry experts starting from 2 March 2021, covering all key aspects of China beauty from navigating China’s regulatory changes and how to comply with new regulations to the market segment’s landscape and consumer trends.

View all the sessions HERE.

Session 6: Thursday 18th March 9-10am GMT
 
The New Digital Playbook for China's Beauty Market
 
- Overview of the latest social media landscape in China.
- Differentiated roles of key social media channels Weibo, Wechat, Red, Tiktok, Bilibili, with content focus, including livestreaming.
- Content to conversion from social media to e-commerce, with case studies of Tmall's Super Brand day.
- Panel discussion: Ways to work with KOLs.
 
Speaker Profile
 
Vanessa Wu, Europe Business Director, Gusto Luxe

Vanessa has experience in both agency and in-house roles across various sectors including fashion, beauty, retail and hospitality. Relocating from Shanghai, Vanessa heads up the London presence of Gusto Luxe to support UK and Western clients with strategic counsel on China. Clients include Westwood, Mulberry and The British Fashion Council.

Tracy Zhang, Business Director of Beauty, Gusto Luxe

Tracy is an integrated marketing and communications leader, specializing in creating a comprehensive brand experience through digital, PR, social and events. She leads agency’s beauty teams helping clients navigate China’s complex media, social and influencer landscape to deliver results driven marketing strategies. Main brands include Too Faced, Babor, Rituals, and MECCA & BECCA.

Zola Zhang, Top China Beauty, KOL

18 million followers on social media, such as Weibo, WeChat and Little Redbook.